How to start a clothing line?

How to create your private label?

Do you love clothes? Are you a fashion victim?? Article dated sometime in 2008.

Do you design clothes? Are you being told that you should?
What is stopping you from getting started in the fashion industry? Read this article to find out how to start your private label. Follow the links for more information and get one step closer to starting your own clothing line.

What is the key to a successful launch for your own clothing line?
- Original article dated Nov 15th 2008. Update: Jan 2nd 2009.

That definitely is a one million dollar question.
To start a private label is a question of imagination, it's all about you: what fabrics, colours, cut and generally the style you like.
On the other hand, successfully launching a clothing line means it has been created, made available to the final consumer,,,and ideally they like your style.
When there's a buzz, when a new brand of clothes is welcomed by a sufficiently large public, purchased and spoken about, it can decently be said that the fashion line has been successfully launched.
For a fashion line to be successful when launched, one needs to actively prepare for the D day.

I like the term "to launch a clothing line" because it sounds very similar to launching a rocket in the sky:
You calculate a number of factors long in advance, create the rocket and then launch it.
At the time of launching, one do not have any garantees of anything. Maybe it's why it feels so exciting.
You can only hope that all the hard work of organizing the distribution, the marketing will translate in sales.
Hope? No, Preparation!
Preparation is certainly a keyword.
The idea, in my mind, is to do as much as possible before the launch of the clothing line: market research, partners research, networking, advertising.

We all tend to be optimistic about the figures, we think that the sales will come easy and we underestimate the costs related to the sales.
All successful clothing lines have been launched by business people who know:
- how to create an event
- how to convince potential distributors
- how to give life to the fashion line with a story
- how to keep the clothing line in the stores
- how to satisfy new and returning customers with new styles of clothes.

When you create a fashion brand, your personality matters, some will start small, some big (read more about small quantity order / small run of clothes).
Some will have their risk based on research, some on their gut feelings.
It's important to know yourself and your market so that harmony can establish.
Start your clothing line, it might be the best time of your life, it can also be very challenging and rewarding.

To all the ones planning to play a part in fashion and the clothing industry, I would like to wish good luck and remind them that the road to success can be a long one.
Your determination will matter.

How to start a clothing line: More information. Addendum dated 8th December 2008

I suggest that you start by creating your Ltd company, register your Brand with the local authorities and purchase the matching domain name even if you don't rely on on-line sales to distribute.
Research your market, find ways to reach your targeted audience. See how you can place your brand in shops.
Do you know someone famous? Associate this person to your business.

Get some samples made, make a list of the changes to be made when mass-producing.
Finally, get a small run delivered to you and communicate on it. Keep in touch with your clothing manufacturer so that you are aware of the righ timing to re-new your stock.

Related search: Sewing company, sewing factory, clothing factories, Chinese factories, factory Vietnam, clothes manufacturers, apparel manufacturers.