New progress in carbon labeling in China: Carbon Trust, an international authoritative organization, launches domestic certification business
Under the “dual carbon” goal, carbon labels, which play a key role in the field of carbon neutrality, have begun to attract widespread attention in the domestic market and have also triggered an upgrade of the layout of international professional institutions in China.
Recently, Carbon Trust, an international professional organization that created the world’s first product carbon labeling system, cooperated with Zhongbiao Hexin (Beijing) Certification Co., Ltd. (hereinafter referred to as “Zhongbiao Hexin”), and has been involved in national market supervision and management. The General Administration’s registration was successful and the Carbon Trust Carbon Label Service (hereinafter referred to as the “Carbon Label Service”) was officially launched in the Chinese domestic market.
Product carbon labels can play an important role in achieving the goal of carbon neutrality
Carbon labels are an important way to display the certified carbon footprint of products in the form of labels on product packaging, making the carbon footprint of products transparent. In the second half of 2021, many products in China’s textile and apparel, daily consumer goods, and electrical appliance manufacturing industries have successively begun to promote carbon labeling. Facing the emerging market, carbon label services require the participation of more internationally recognized professional organizations.
The Carbon Trust is a professional carbon neutral consulting organization headquartered in London, England. As early as 2007, it participated in the compilation of the world’s first product carbon footprint standard PAS2050, and launched the world’s first carbon label system in the same year. Up to now, the carbon labels provided by Carbon Trust have been used in 27,000 products in more than 40 countries around the world. Brand companies using Carbon Trust carbon labels include Nestlé, Danone Group, LG Electronics, Dyson, Tetra Pak, and Kia Motors. wait.
Currently, the Amazone-commerce platform is also using the carbon labels provided by the Carbon Trust to create a “climate pledge friendly” system to promote green consumption. In a consumer survey conducted by research agency YouGov in May 2021 in 10 countries around the world, the Carbon Trust’s carbon label was rated as the most recognized carbon label.
Zhao Lijian, President of Carbon Trust China, said, “Being certified by a third-party organization and obtaining a carbon label is an effective tool for companies to respond to the country’s “double carbon” goals, demonstrate their carbon emission reduction efforts, and gain the trust of consumers. This time with domestic certification agencies The relevant certifications not only comply with domestic policy requirements, but also help enterprises gain recognition in the international market, which is conducive to the interconnection of international and domestic standards and international cooperation.”
As the earliest authoritative certification body in China to carry out energy-saving and low-carbon technology services and evaluations, Li Tienan, general manager of China Bid Hexin, said, “Cooperating with the Carbon Trust with international credibility will help both parties better meet the sustainability-related certification needs of domestic and foreign customers. Demand. As domestic attention to carbon neutrality continues to increase, carbon labels will help Chinese companies improve their international competitiveness, and will also help international brands better explore the Chinese market and lead the green upgrade of the supply chain.”
A total of six carbon labels have been launched
Carbon Trust has long been focused on helping corporate customers measure, manage and reduce product carbon footprints. The carbon labels launched in the Chinese market include carbon footprint, carbon reduction, low carbon and carbon neutrality as well as low carbon packaging and carbon neutrality. Packed in six varieties. This means that after companies carry out a series of emission reduction measures such as carbon measurement and emission reduction path planning, if they meet relevant standards, they can obtain certifications and certificates issued by Carbon Trust and Winning Bid Hexin and the corresponding Carbon Trust carbon label.
With the popularity of carbon labels, companies can better demonstrate their carbon emission reduction efforts and enhance brand reputation
Among them, obtaining the carbon footprint label requires the company or product’s carbon accounting to comply with ISO14067 or PAS2050 standards; the carbon reduction label requires the company to reduce product carbon emissions through emission reduction actions on the basis of the carbon footprint label, and obtain a trustworthy bid. Recognized by the Carbon Trust; the low-carbon label corresponds to the fact that, on the basis of the carbon footprint label, the company can prove that the product has lower carbon emissions than similar products or replaceable products on the market; the carbon neutral label shows that according to the domestic carbon In accordance with the relevant guidelines and international standards such as PAS2060, based on the carbon accounting of products, institutions, and activities, companies still have residual emissions after emission reductions. This part can be used to offset the remaining carbon emissions by purchasing forest carbon sinks and other carbon offset credits. Offset, thereby achieving carbon neutrality.
What is the significance of promoting carbon labels?
Evian (a subsidiary of the Danone Group), a well-known brand that has cooperated with the Carbon Trust in the field of certification and carbon labels for many years, has been carrying out carbon reduction actions for a long time. Speaking of the topic of carbon reduction, Aurelia RABIN, Danone’s global marketing director, said: “Climate change has attracted increasing attention. , Evian is also carrying out a series of carbon reduction initiatives including carbon footprint measurement, emission reduction and carbon offset; we cooperate with the Carbon Trust, a professional organization in the low-carbon field, to certify the emission reduction actions and pass the Carbon Trust’s Carbon labels help us convey to consumers more clearly how to integrate low carbon throughout the products.in the production process, and help enhance our credibility and brand reputation in sustainable development. ”
Tetra Pak, a well-known packaging manufacturer that has long-term cooperation with Carbon Trust, also highly recognizes the value of Carbon Trust in the low-carbon field. David Cockburn, Global Environmental Director of Tetra Pak Packaging, shared: “Our customers attach great importance to sustainable development and strive to reduce their impact on the environment through a series of initiatives. At the same time, through cooperation with the certification agency Carbon Trust in the certification and carbon label Through cooperation, Tetra Pak can better work with customers to actively implement the concept of sustainable development and put it into action.”
Generally speaking, carbon labels display the carbon footprint of a product’s entire life cycle “from cradle to grave”. It is an important way to comprehensively and scientifically assess a product’s carbon emissions, and is helpful for governments, businesses and consumers to understand a product more intuitively. Carbon emissions information.
Therefore, for the government, carbon labels will provide a scientific reference for policy formulation and the introduction of related measures, allowing the government to choose more low-carbon products when purchasing, and provide more precise preferential policies for low-carbon products.
From the perspective of a green supply chain, disclosing the carbon footprint of finished products in the form of carbon labels will make more and more companies pay more attention to the carbon emission information of purchased products when purchasing, and will also favor partners who are aware of carbon emission reductions. , thereby reducing the carbon emissions of the entire product value chain.
From the perspective of consumer purchasing, consumers can clearly understand the carbon emission information of products through carbon labels, and have evidence to rely on when purchasing green products. Their low-carbon purchasing behavior will further pressure companies to Carbon reduction actions.
The global survey by YouGov, the above-mentioned research organization, also found that 62% of Chinese consumers prefer to buy products with carbon labels, and 60% of consumers prefer to buy higher-priced products with carbon labels.
For enterprises, it is not only helpful to demonstrate their efforts in carbon emission reduction, but also to cope with the EU plan to impose carbontariffs and other relevant domestic and foreign policy challenges, enhance international competitiveness, and also help form differentiated competition in domestic and foreign markets, making low carbon a brand feature, thereby enhancing overall brand power.
It is understood that a number of international brand companies are queuing up to apply for international professional carbon labels in the Chinese market. As more and more companies incorporate the “double carbon” goal into their core work scope, the development of the carbon label market will enter the fast lane, and carbon label service providers will also contribute more and more importantly to the realization of China’s “double carbon” goal. strength.
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