Zhejiang Textile and Garment Industry: Doing everything possible to improve market development capabilities
“Although the current industry development is still facing great pressure, Zhejiang textile and garment enterprises are more willing to seek innovation, survive and find a way out, and the foundation for the recovery of the industry’s operation has been continuously consolidated. In the new crown pneumonia epidemic, effective measures have been taken Under the premise of control, the textile and clothing industry in Zhejiang Province is expected to stabilize and rebound and return to the ‘stable and upward’ operation channel.” Sun Boyong, president of the Zhejiang Textile Industry Association, said that the textile and clothing industry in Zhejiang Province will focus on stabilizing and strengthening the chain. , resolving the pressure of high comprehensive costs and improving market development capabilities.
In the first half of the year, Zhejiang Province’s textile and clothing industry overcame the impact of various unexpected factors and strived to enhance development resilience and anti-risk capabilities. Although the main economic operation indicators were under pressure, they declined , but showing signs of gradual improvement. In the first half of the year, Zhejiang Province has successively introduced a series of measures such as 38 measures to stabilize the economy in 8 aspects and an action plan to stabilize enterprises and strengthen the main body. In order to better help textile and garment enterprises stabilize production and expand markets, Zhejiang Province has recently issued a number of measures and guidance. Opinions, support the textile industry in resolving difficulties and promoting 15 industrial clusters with hundreds of billions of yuan, such as modern textiles and clothing, through “one place, one policy” and “one industry, one policy” “One group, one policy” and “one enterprise, one policy” and other methods will increase efforts to stabilize the economic market.
Zhejiang Province’stextile industry‘s total output value and operating income are showing a rapid development trend, both exceeding one trillion yuan in 2021, of which textile and clothing Exports have ranked first in the country for many years. Zhejiang chemical fiber accounts for half of China’s chemical fiber output. In 2021, the total industrial output value of the chemical fiber industry above designated size in Zhejiang Province was 316 billion yuan, and the chemical fiber output was 32.1 million tons, accounting for 49.2% of the country’s total chemical fiber output and more than 30% of the global fiber output. A number of technologies have emerged It is a leading chemical fiber enterprise with advanced equipment and great influence at home and abroad.
In order to welcome the arrival of the “Golden Nine and Silver Ten” consumption peak season and continue to make efforts to tackle the market, the Zhejiang Provincial Department of Economy and Information Technology has repeatedly convened leading enterprises such as Rongsheng, Tongkun, Hengyi, and Xinfengming as well as spinning and weaving companies. , printing and dyeing, knitting, clothing, home textiles and other representative enterprises held special meetings to discuss how to identify industry development positioning, reduce energy consumption costs, strengthen industrial chain construction, and strengthen the fight against market risks based on market supply, production and demand conditions.
In order to open up a new situation in the market, Youngor Group recently held a multi-brand swearing-in meeting. Li Rucheng, chairman of Youngor Group, said that brand development relies on five forces: brand power, product power, development power, promotion power, and operational power. In the next step, the group’s six major brands will increase marketing efforts, optimize internal supply chains, and enhance the company’s competitiveness.
In recent years, Youngor Group has overcome the adverse impact of the COVID-19 epidemic and made every effort to expand the market. Since the beginning of this year, Youngor has further explored a new business model that deeply integrates online and offline, opened a pilot fashion experience center, and created a platform for offline services and experiences. “The fashion experience center is the future development direction of the brand. It is a carrier that integrates brand display, product sales, online and offline integration, high-tech applications, and highquality services. As long as With hard work, Youngor will definitely create its own world-class retail terminal.” Li Rucheng said.
Zhejiang Samsung Down Co., Ltd., which has been awarded the qualification of “Hangzhou 2022 Asian Games Official Supplier”, has been focusing on product research and development this year, and its operating performance has shown steady growth. Mao Fengwei, executive deputy general manager of Zhejiang Samsung Down Co., Ltd., said that now the company has the latest independently developed DOWN PLUS down traceability system. Consumers can trace the source of down raw materials and check the quality parameters by scanning the anti-counterfeiting label attached to the product. This It also provides quality assurance for downstream down product brands and effectively promotes the consumer market.
“Currently, DOWN PLUS Anxin Down has been used and promoted by more than 120 first- and second-tier brand customers around the world.” Mao Fengwei told the China Textile News reporter, “Samsung Down will continue to upgrade and strengthen the down traceability system in the future. The product has a clean, safe, environmental protection sustainable and trustworthy image in the minds of consumers, optimizing the visual and consumer experience, and achieving exclusive anti-counterfeiting, transparent traceability, and recycling , ensuring traceability throughout the day, and the technical service team will respond to product inquiries within 8 hours.”
“Consumption upgrading provides enterprises with rare opportunities.” Wu Ke, general manager of Hangzhou Langrun Textile Co., Ltd., told reporters, “Our advantage is ‘specialization, speciality and innovation’, focusing on functional fibers andR&D and production of knitted fabrics. In terms of product standards, we have formulated corporate standards that are higher than the national standard, and strictly implement the 5S management system and lean production methods. We independently developed ‘no Source Refrigeration Fabrics’ has carried out systematic research and development on color spinning technology, polylactic acid (PLA) fabric dyeing and finishing technology, antibacterial fabrics and other aspects. By increasing innovative research and development, the competitiveness of products in the market will be enhanced.”
Wu Ke said that the company will�Extremely expand the development and application of natural materials, degradable and renewable materials, and at the same time inject digital technology and bio-intelligent technology into products, and provide consumer services through the research and development of intelligent products. Inject vitality into the market and continue to expand the market.
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