Strengthening the chain, replenishing the chain and extending the chain, Hanchuan strives to build a 100 billion textile and apparel industry
The textile and apparel industry has always been one of the traditional pillar industries in Hanchuan City. There are more than 2,300 textile and apparel companies in the city. Although they are large in scale, they have few original brands and single sales channels. Most of them are simple processing companies. Lord. This year, Hanchuan City has proposed the goal of completing the textile and apparel industry chain and creating a 100-billion-dollar textile and apparel industry. To this end, Hanchuan is undergoing some new changes.
“5! 4! 3! 2! 1! Okay, babies, I will send out the link to this dress right away!” In the Zheshang Industrial Park, located in the Hanchuan Economic Development Zone, this Internet celebrity live broadcast base, every day There are dozens of live broadcasts with goods.
“You can carry up to 1,200 pieces in a day. We can’t even think of results like this in a physical store.” Wen Bei, the anchor of the Chinese Hanpai Clothing Internet celebrity live broadcast base, told reporters.
In sharp contrast to the current popular live streaming of goods, Hanchuan was just a clothing “processing factory” for a long time in the past. Li Qi, deputy director of the Small and Medium Enterprise Service Center of Hanchuan Municipal Economic and Information Technology Bureau, told reporters that in the past, designs were mainly done in other places. After the design was completed, the templates were brought to us for processing. After the clothes were made, the clothes were sold to others. The profits are very low.
Hanchuan decided to focus on building a garment industrial park, bringing together scattered small workshops and garment enterprises to provide design support and build sales brands.
Take the Zhejiang Merchant Industrial Park as an example. There are 120 garment companies gathered in dozens of rows of buildings. The industrial park provides enterprises with production plants and design and R&D teams. Enterprises design and produce in the factory at the back, and display products and deliver goods live in the live broadcast building in the front. In Hanchuan, there are also several garment industrial parks such as Ma Miao Industrial Park and Hanzheng Garment City. They have jointly created the “Hanpai Hui” supply chain platform to build brands together.
In addition to design and sales, the most important thing in the clothing industry chain is fabrics and accessories. Since last year, Hanchuan has broken the upper limit of financial incentives and subsidies for enterprises’ technological transformation. 49 garment fabrics accessories companies have invested nearly 1 billion yuan in technological transformation and upgrading. The local leading enterprise Hanchuan Famous Ren Group mainly produces polyester threads required for fabric sewing, and invested nearly 500 million to build the world’s leading intelligentProduction line.
To complete the industrial chain, the best should be made from the best. Faced with the current situation of incomplete production of fabrics and auxiliary materials, Hanchuan has led municipal leaders to guarantee 5 major traditional industries and 5 major emerging industries, and plans to introduce 10 to 20 auxiliary material production companies within three years to fill the gap in raw materials.
“We are negotiating with some companies to set up a polyester staple fiber fiber production company in Hanchuan with an annual output of 400,000 tons. This will also complement our thread-making industry. There is a gap in the raw materials.” Li Qi, deputy director of the Small and Medium Enterprise Service Center of Hanchuan Municipal Economic and Information Technology Bureau, told reporters.
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