Two Sessions | CPPCC Member Yang Xun: To strengthen the soft power and fashion voice of local brands, start by raising awareness of purchasing domestic products
For this session of the Two Sessions, Yang Xun prepared a proposal on “strengthening the construction of spiritual civilization and improving people’s happiness” and “on establishing cultural confidence and strengthening the soft power and fashion discourse power of local brands”. Among them, the proposal “On establishing cultural confidence and strengthening the soft power and fashion voice of local brands” involves the textile industry.
The reporter learned that some time ago, the media reported that a company’s workwear bidding document required the designation of certain Japanese linings and Italianimported fabrics, and Yang Xun’s proposal was proposed in this context.
Yang Xun said that it is not an isolated case for foreign brands to receive “super-national treatment”. The industrial chain and supply chain are the core of building a dual cycle. This move is bound to go against the new “dual cycle” development pattern in which the domestic cycle is the main body and the domestic and international dual cycles promote each other. It is not conducive to boosting independent brands to expand domestic demand and enhance The important role of cultural self-confidence.
1
The foundation of industrial soft power requires increasing awareness of purchasing domestic products
Yang Xun said that at present, China’s textile industry is actively targeting “the pillar industries of the national economy and social development, the basic industries that solve people’s livelihood and beautify life, and the international New positioning of “Competitive Industries for Cooperation and Integrated Development”. On the one hand, the role of the industry in the entire national economic system needs to be given new attention, and the spillover effects on other industries in the national economic system need to be recognized at a deeper level; on the other hand, in the global fashion economic system, the industry has achieved highQualitydevelopment requires further naturally, consciously and confidently facing foreign markets, constructing, interpreting and enriching its own cultural value proposition, strengthening the soft power of local brands and enhancing the right to speak in fashion.
To this end, Yang Xun put forward the following five suggestions:
1. Start with demand management, advocate fair competition, enhance awareness of purchasing domestic products, and enhance the soft power of local brands
For a long time, my country’s textile enterprises have faced a fierce impact from international capital and imported goods. The practice of domestic enterprises specifying foreign fabrics when purchasing fabrics is not conducive to establishing a market order of fair competition, and is not conducive to the healthy and sustainable development of local brands. Therefore, it is recommended to start from the demand side, strengthen demand management, standardize demand behavior, improve purchasers’ awareness of domestic products, guide consumers to treat domestic products well, change the “super-national treatment” of foreign brands, and provide domesticfabrics Enterprise‘s healthy development will win the opportunity to participate in fair competition, enhance local cultural confidence, and open up a broader market development space.
2. Starting from the source, strengthen the cultivation of the “Chinese Fabrics” brand and the shaping of fashion voice in the upstream of the industrial chain
Starting from evaluation and identification, fiscal and taxation support, trend consumption research, improvement of creative design capabilities, and construction of brand cultural connotation, a group of Chinese fabric brands with potential fashion and cultural influence are identified as key cultivation targets to increase the number of high-quality development Supply of key resources; based on the “integration of arts and crafts” perspective based on the combination of fabric technology and art, create the originality advantage of Chinese fabric fashion from the source, support fabric design masters with unique skills and fashion influence to go global, and support the integration of the fashion industry chain Supporting, collaborative development and system operation capabilities; study and introduce policies and measures to deduct corporate technological transformation investments from income tax at a certain proportion, further increase the pre-tax super deduction ratio for R&D expenses and brand promotion expenses; establish the soft power development of the “Chinese Fabrics” brand The fund showcases oriental skills, integrates oriental aesthetics, and effectively penetrates into global fashion consumer terminals.
3. Starting from platform construction, promote the platform construction of local textile industry design and the market transformation of design value
Encourage and promote the construction of industrial design centers, international cooperation platforms and international technical cooperation systems to enhance the creative cultural connotation and international level of textile industrial design; rely on the construction of platforms to increase the role of textile industrial design inSpecial support for key areas such as intelligent manufacturing, green manufacturing, and textilenew materials; encouraging local brands to focus on the market application of textile industry cultureFashion trendsand lifestyle research, focusing on the empowering role of the digital economy in fashion culture, accelerating the application of human-like vision, hearing, language, thinking and other intelligent technologies in the field of creative culture in the textile industry Innovative applications.
4. Starting from the spiritual connotation, deeply carry forward the new spirit of the times and the new development model of textile industry culture
Focusing on “masters, big events, big names”, linking local corporate culture with the feelings of the textile family and country, deeply exploring the characteristic stories of China’s textile industry culture, carrying forward the characteristic spirit of the textile industry in the new era, and focusing on the lean manufacturing and craftsman spirit of the textile industry , the spirit of active innovation and model workers, the unity of knowledge and action and the spirit of integrity, ecological culture and green spirit, team culture construction and collaboration spirit, as well as the integration of art and skills and the spirit of aesthetic education, to establish a model for industry development.Set a model for industry development, shape the core values of industry development, lay the ideological connotation for the industry’s soft power construction and fashion discourse power, and cultivate rooted power.
5. Starting from the cultural ecology, encourage and strengthen the public consumption awareness and discourse system of Chinese textile fashion
Establish a “Textile Fashion Integrated Media” development fund, formulate an orderly global textile industry cultural promotion and communication plan, encourage the industry to strengthen cooperation with integrated media platforms and digital culture enterprises, and integrate cultural resources such as literature, art, film and television, and music creation All-round supporting facilities guide international and domestic consumers to recognize the value and reputation of China’s textile industry culture of “technology, fashion, and green”; rely on textile industry museums and textile industry cultural tourism to promote the continuous penetration of textile industry culture into mass consumer terminals , guiding the aesthetic education and emotional belonging of textile industry culture among the new generation of young consumer groups.
2
Jeanswest to double sales in 2021
When a reporter asked about the proposal to raise awareness of purchasing domestic products and what is the root cause of the phenomenon of “super-national treatment” for foreign fabrics, Yang Xun said that domestic fabrics can fully meet the current consumer demand. He believes that there is The emergence of the phenomenon of “super-national treatment” fabrics is a guiding issue for some designers.
To this end, he also specifically mentioned that in the early 1980s, my country also encountered great difficulties when promoting cotton fabrics. However, with the deepening of promotion, casual wear gradually entered the market, so he believed that designers Factors are very important. How they use the raw materials and how they interpret them will determine the acceptance and recognition of the raw materials in the market.
When talking about the textile industry, Yang Xun believes that the textile industry not only plays an important role in exports and earns foreign exchange, but also shoulders the responsibility of employment In recent years, the national level has repeatedly reduced fees and taxes to help textile enterprises bail out. For private business owners, he is very grateful for this.
The reporter learned during the interview that due to the impact of the epidemic in the past two years, Jeanswest has increased the expansion of its e-commerce business and achieved remarkable results, even getting rid of the past five or six years. With annual sales declining, sales have almost doubled in 2021. It is reported that Jeanswest’s online sales can double its growth, mainly due to the common development achieved with its supply chain partners. In the past, JeansWest was mainly responsible for sales and fought alone. Now, JeansWest has established a joint marketing development model with its supply chain partners. This not only accelerates the company’s response ability, but also improves its ability to adapt to problems. strengthen. Yang Xun predicts that JeansWest’s sales will double in 2022.
It is worth mentioning that Yang Xun has been paying attention to the textile and garment industry’s work in energy conservation and emission reduction for many years. When he served as the chairman of the Hong Kong Garment Industry Training Council During this period, he led and promoted the development and use of product operation based carbon footprint model (ACFM) software. Features of the software include automated data collection and reports including graphs of carbon emissions, energy consumption, output and machine performance. At the same time, it supports multiple users to log in online, compare the carbon emission performance of factories in different countries or regions, and recommend methods for carbon emission reduction and energy conservation. Today, Jeanswest has 14 suppliers using this software, and plans to add 10 more suppliers to use this software in 2022.
As Yang Xun said, as a member of the CPPCC, you must not only do your own essential work, but also fulfill the responsibility of a CPPCC member. You must not only reflect social phenomena and make suggestions, but also participate in implementation. This is a CPPCC member Responsibilities to bear. As a business owner, you must not only run your own business well, but also pay attention to social responsibility. At the same time, you must tell Chinese stories well and convey a voice for Chinese textile brands.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
AA
