Shiquan Chihe: Mulberry leaves enrich the people and golden silkworms prosper the countryside
Located in Mingxing Village, Chihe Town, Shiquan County, Shaanxi Province, “the source of the Silk Road and the hometown of golden silkworms”, it is known as “the largest sericulture village in the northwest”. The whole village covers an area of 11.6 square kilometers and governs 26 villages. The village group has a permanent population of 3,472 people in 1,088 households, and the per capita net income in 2021 is 20,478 yuan. In recent years, in accordance with the development idea of integrating agriculture and tourism, Mingxing Village has gradually explored the integrated development model of sericulture and rural tourism based on the characteristics of the sericulture industry. By extending the sericulture industry chain, it has found a way to increase the income of people by pushing windows to see the scenery, scenic spots and villages, and sericulture to enrich the people. the road. As of now, the annual output value of the village’s sericulture industry exceeds 30 million yuan, the village’s collective economic annual income exceeds 400,000 yuan, the scenic spot receives more than 10,000 tourists per day, the cumulative number of tourists exceeds 2 million, and the comprehensive consumption exceeds 30 million.
Unify villages and communities to build strong grassroots organizations. In recent years, the Mingxing Village Party Branch has given full play to its advantages in the sericulture industry. Based on the industry situation of party members, it has innovatively built the branch on the industrial chain, established a sericulture party branch, and established a sericulture professional cooperative. Through the selection of village cadres who are thoughtful, knowledgeable about business and management, and the branch secretary concurrently serves as the chairman of the cooperative, a collective economic development model of “village-community integration” has been explored and formed. The branch continues to attract talented people in accordance with the idea of ”developing capable people into big households, developing big households into party members, and party members lead the masses to get rich”. Through party members, they actively connect with mulberry farmers, help mulberry farmers solve production problems, teach practical techniques, and provide information on how to get rich, so as to Driven the whole village to flourish mulberry and raise silkworms. In order to comprehensively improve the efficiency of sericulture production, the cooperative has also specially introduced advanced technologies such as co-breeding of small silkworms, multi-batch sericulture, labor-saving sericulture platforms and automatic clustering, and comprehensively launched breeding models such as intercropping in mulberry orchards and raising chickens in mulberry orchards. . More than 6,000 silkworms are raised annually, more than 2,800 small silkworms are raised, and 281 large silkworm households are raised. In addition, the Star Party Branch also took the lead in establishing a collective joint-stock economic cooperative, established the Shaanxi Star Vicissitudes of Life Tourism Company, and created the “Star Speed” of completing the “Vicissitudes of Life” scenic spot in half a year.
Three changes of reform, integrating development factors. In order to achieve high quality development of the sericulture industry, in 2019, Mingxing Village organized villagers to invest idle land into the village collective joint-stock economic cooperative, and the cooperative then transferred it to Shaanxi Jiasheng Agricultural Technology Co., Ltd. , Shiquan County Jinsisheng Agricultural Technology Co., Ltd. cultivates vegetable mulberries and fruit mulberries, and organizes farmers to work in the industrial park to achieve an increase in the income of both the collective and farmers. During the development and construction of tourist attractions, Mingxing Village Joint Stock Economic Cooperative has also transferred villagers’ land many times and used it for high-standard farmland, intelligentsericulture rooms, sericulture expo parks, tourism Construction of reception centres, parking lots and various tourist facilities. In the later period, Mingxing Village will transfer more concentrated and contiguous land for village collective economic development. The second is to use idle houses. In order to maximize the use of resources, Mingxing Village invested the village collective idle public houses and farmers’ houses in the tourism company. In 2020, it will renovate 2 hotels, 1 tourist reception center and tourism product display center, and 27 farmhouses. This alone will be done every year Increase the collective income of the village by more than 100,000 yuan. The beautiful transformation of mulberry gardens into scenic spots, old houses into B&Bs, and farmers into stock investors has been realized.
Integrating the three industries and extending the industrial chain. In order to achieve the integrated development of primary, secondary and tertiary industries, Mingxing Village has continuously introduced business entities and realized a complete industrial chain from seedling planting, sericulture and silk reeling, twisting and weaving silk to the development of various sericulture by-products. On the one hand, we developed a series of agricultural products and tourism products around “mulberry cocoons”, successfully developed the “Silkworm Selenium-rich Banquet”, and developed mulberry leaf tea, mulberry leaf cakes, dried mulberries, mulberry wine, silkworm sand pillows, silk quilts, silk pajamas, etc. On the other hand, based on the positioning of research tourism, we will continue to enrich the tourism format of scenic spots. It has built functional halls such as a small silkworm co-breeding room, a smart tourist silkworm room, and a mulberry variety expo garden; it has built a mulberry picking garden, a four-season sightseeing orchard, an interesting vegetable garden, and a parent-child farm, and has created fruit and vegetable picking, vegetable garden hosting, and silkworm baby adoption. Agricultural tourism experience; using Sky Mirror, Songhai Trail, Songhai Cabin, and Sangqiyun Village to develop team building experience and leisure accommodation formats. In addition, scenic spots and sericulture industrial parks have also driven villagers to achieve employment and start businesses at home through tourism.
Participate in multiple parties to build a connection of interests. In order to realize the transformation of “funds into shares and villagers into shareholders”, Star Village has innovatively explored the business model of “government investment + investment promotion + villager investment” and the interest linkage mechanism of “branch + cooperative + company + farmers”. Through the village joint-stock economic cooperative to control the Shaanxi Star Changhai Sangtian Tourism Company, it can obtain an annual income of no less than 360,000 yuan. Through government investment promotion, market entities such as Lixun Dingsheng Tourism Development Company have been introduced, and 20% of the annual income is given to the tourism company as management fees to promote increased income for all parties. Through branch party members and cadres, they took the lead in investing 500,000 yuan in the tourism company, attracting many villagers to start businesses and find employment. The collective economic joint-stock cooperative signed an order purchase agreement with Tiancheng Silk Industry Co., Ltd. to ensure supply and marketing channels and price stability in the sericulture market. Through collective economic joint-stock cooperatives and sericulture cooperatives, collective dividends are distributed every year, driving all villagers to enjoy sericultureSan Hoa travel bonus.
“A mulberry leaf enriches the people, and a golden silkworm promotes rural revitalization.” In the next step, Star Village will actively explore new models of integrated development of primary, secondary and tertiary industries, “three-in-one synchronization” of production and living ecology, and “trinity” integrated development of industry, culture and tourism, continue to enrich the sericulture tourism industry, and improve the quality of scenic spots. Beautify the image of the scenic spot, extend the development of the integrated sericulture industry chain, improve the interest linkage mechanism, promote the high-quality development of the sericulture industry, and continue to consolidate and expand the effective connection between poverty alleviation and rural revitalization, making Star Village a sericulture “tourist star” in China.
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