The world’s top 500 brands in 2022 are released, with Hengli, Shenghong and Weiqiao on the list
The 2022 (19th) “Top 500 World Brands” rankings compiled exclusively by World Brand Lab were announced on December 15 in New York, USA. There are 45 Chinese brands selected, maintaining the good result of fourth place. Among them, the outstanding brands include State Grid, Haier, China Resources, China Life, Wuliangye, Tsingtao Beer, Chow Tai Fook, Sinochem, China Southern Power Grid, Hengli , XCMG and Beidahuang. There are three brands in the textile industry on the list, namely Hengli, Shenghong and Weiqiao.
The World’s 500 Most Influential Brands, released for nineteen consecutive years, is judged based on the brand’s global influence. The so-called brand influence refers to the brand’s ability to develop the market, occupy the market and obtain profits. According to three key indicators of brand influence, namely market share (Market Share), brand loyalty (Brand Loyalty) and global leadership (Global Leadership), the World Brand Laboratory conducted a comprehensive score on approximately 15,000 well-known brands around the world. , eventually launching the world’s 500 most influential brands. When measuring brand loyalty, we refer to the rating data of iTrust Rating; when measuring the brand’s leadership, especially ESG (environmental, social and governance) scores, we refer to SuperFinance’s ESG database. .
The empirical research by the joint team of World Brand Lab and SuperFinance also found that the correlation between brand value and ESG performance is getting stronger and stronger.
Hengli Group:
Officially recognized as one of the most eye-catching Chinese brands
In this release, the “Hengli” brand ranked 369th on the list, up 10 places from last year, becoming the first in the domestic “petrochemical and textile” industries. It is particularly worth mentioning that the “Hengli” brand has been officially recognized as one of the “most outstanding Chinese brands”. Among the selected Chinese brands, Hengli ranked 37th.
Hengli Group has always adhered to the concept of “building a world-class enterprise and creating an internationally renowned brand”. It has always adhered to and valued brand power and has become an industry-leading petrochemical and textile brand. At present, the brand value of “Hengli” has exceeded 100 million, its core competitiveness has been continuously enhanced, and it is moving towards the goal of being a world-class brand.
Hengli vigorously implements the innovation-driven development strategy, strengthens and expands the corporate brand, achieves independent control of key core technologies, firmly holds the innovation initiative and development initiative in its own hands, and has formed more than 1,000 patents. Relying on independentintellectual property rights, the group has carried out a series of key technological transformation projects and cultivated a number of brands that are widely recognized by the industry. Many brands and products have obtained China’s well-known trademarks, provincial Grade famous brand products and other honorary titles.
Hengli also firmly adheres to the direction of green and low-carbon development and actively promotes green and low-carbon transformation. In recent years, with the support of the upstream “big chemical” platform, Hengli Group has vigorously developed green manufacturing, accelerated its layout in the downstreamnew materials and new energy fields, and used characteristic industries to help Brand innovation injects strong vitality into the brand. It is worth mentioning that Hengli Group has always adhered to the green environmental protection concept and actively fulfilled its social responsibilities. In the past two years, it has repeatedly received authoritative recognition in terms of ESG performance and was successfully selected into the 2022 ” Fortune” China ESG Impact List.
Next, Hengli Group will continue to be guided by the spirit of the 20th National Congress of the Communist Party of China, adhere to integrity and innovation, explore with concentration, keep the direction of green and sustainable development, actively explore brand innovation paths, further enhance the competitiveness of the “Hengli” brand, and use practical Actions tell Chinese brand stories well and help build a strong brand nation.
Shenghong Group:
Injecting new impetus into the industry’s highquality development
with rising brand value
In this release, Shenghong Group ranked 388th, up 11 places from its first appearance on the list last year.
In the past year, Shenghong has accelerated and deepened the 1+N strategy of new energy and new materials, and accelerated the creation of a world-class new energy and new material cluster by releasing industry-leading industrial coupling capabilities and the integration advantages of upstream and downstream industrial chains. The brand influence and industry leadership in the field have been rapidly improved, and the increase in brand value has injected new impetus into the high-quality development of the industry.
Practice excellence and lead the future. With the goal of “building a world-class enterprise”, Shenghong will focus on future energy, future production, future technology, and future applications, and accelerate the implementation of a number of strategic and forward-looking major projects. With greater brand influence, stronger industry leadership and new heights of social responsibility, we will build a global brand and set a new benchmark for high-quality development.
Weiqiao Group:
20 places higher than the previous year
The “Weiqiao” brand has been on the list for four consecutive years, ranking 442nd this time, an increase of 20 places compared with the previous year.
The 19th “World Brand Expo” held in Beijing on July 26 this yearConference”, the list of “China’s 500 Most Valuable Brands” was released, and the “Weiqiao” brand was on the list with a value of 103.736 billion yuan. In the 19 years since the World Brand Laboratory compiled the Chinese Brand Report, the “Weiqiao” brand has been on the list for 19 consecutive years. On the list, the brand value continues to rise, from 4.601 billion yuan in 2004 to 103.736 billion yuan now. “Weiqiao” brand pure cotton natural color yarn, pure cotton natural color gray fabric, pure cottonDenim was recommended as “the most influential product brand” by the ChinaCotton Textile Industry Association. “One-time weaving and forming duvet” was rated by China Textile Federation “China’s top ten categories of products”.
The company has always regarded innovation as the source of enterprise development, continuously increased investment in technology research and development, and established a complete technological innovation system. It designs and develops more than 4,000 high-tech, high-grade, and high value-added products every year, covering textile products. It has more than 10,000 varieties in 12 series. The highest yarn count of cotton yarn reaches 500, and the highest density of gray fabric reaches 1,800. They are all at the leading level in the same industry, with a total of more than 200 products. Innovations are patented. The company continues to extend the industrial chain and strives to build the brands of “Jiajia Home Textiles” and “Xiangshang Sports”. It continues to increase technology research and development efforts in smart wear, increase the proportion and added value of deep-processed products, and accelerate the advancement of enterpriseTransformation and Upgrading. In March this year, “Weiqiao” new functional fiber, high count extra fine yarn, high count and high density gray fabric series products were selected into the first batch of “Good Shandong” brand list.
Brand is an important symbol of quality, service and reputation, and is the core resource for enterprises to participate in market competition. In the future, Weiqiao Entrepreneurship Group will continue to improve its brand management capabilities, focus on brand building, insist on creating high-quality products with ingenuity, and build brands with quality, further enhance the market competitiveness and influence of “Weiqiao” brand products, and actively create a world-famous brand. Make every effort to build “Brand Weiqiao”.
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