The preparatory meeting of the National Style Special Committee (Hanfu) of the China National Garment Association was held in Hangzhou
On June 30, the preparatory meeting of the National Style Special Committee (Hanfu) of the China National Garment Association was held in Hangzhou, Zhejiang. Yang Xiaodong, full-time vice president of the China Garment Association, Shen Moli, secretary-general of the Zhejiang Garment Industry Association, thirteen Yu, Han Shang Hualian, Back to the Han and Tang Dynasties, Zhong Ling Ji, Hua Chao Ji, Ducheng Nanzhuang, Yuanshan Qiao, Yanshan Pavilion, Qingshui Xi Hanchu, Chunshan Ji are the main persons in charge of 10 leading Hanfu brands, as well as national Wang Xiaoshi, one of the top ten fashion designers, and Wang Lijing, founder of Fuyuntang, attended the meeting and had in-depth exchanges on the work direction of the special committee and the development path of the “national style” clothing industry.
In recent years, as the living standards of the Chinese people have improved, consumer behavior has been constantly reshaped. In the context of consumption upgrading, it has become an urgent need for society and the people to build a clothing system with Chinese characteristics to show the “self” of the nation and individuals. A large number of “national style” clothing fashions have emerged, and they have emerged spontaneously and disorderly. The development gradually evolved into orderly market behavior, breaking out of the niche hobby stage to form an industry with distinctive characteristics. This “national style” craze not only allows the world to see the charm of oriental culture, but also refreshes domestic consumers’ awareness of Chinese clothing brands and improves people’s cultural confidence.
In order to better innovate and inherit Chinese clothing culture, the China National Garment Association has prepared a “National Style” professional committee to connect resources related to the industry chain and form a powerful force to promote the orderly development of the Chinese style clothing industry. At the meeting, the representatives fully discussed the outstanding problems encountered in the development of the Hanfu industry, and were full of expectations for the preparations of the National Style Special Committee. They believed that the establishment of an industry organization with credibility will be conducive to the healthy development of the Hanfu industry as a whole. , which has greatly promoted the spread and influence of Hanfu culture. At the same time, representatives put forward relevant suggestions for the work of the special committee from aspects such as quality improvement, design innovation, supply chain integration, standard setting, and brand building.
In this regard, Vice President Yang Xiaodong of the China Garment Association said that the National Style Special Committee will focus on the three major areas of Chinese clothing, cheongsam, and Hanfu in the future, focusing on strengthening cultural research, standard setting, and skill inheritance; integrating design resources to enhance innovation capabilities ; Optimizing the supply chain resources required for brand development; assisting in brand cultivation and market promotion; and in-depth work in improving fashion voice and other directions to solve development pain points for enterprises.
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