Shantou leverages the “Clothing Expo” to build a brand in the textile and apparel industry, and the preparation work is stepped up
Exhibitions are known as the industry’s vane and a barometer for promoting Shantou’s transformation from a major textile and apparel city to a strong city. The holding of large-scale exhibitions can become a new engine to stimulate economic vitality and a new business card for urban development. The first China·Chaoshan International Textile and Garment Expo, which will be held in our city from the 28th to the 30th of this month, has already aroused eager attention in the domestic and foreign textile industries, and all exhibitors are eagerly looking forward to it. At that time, the exhibition will attract guests and friends from all over the world, promote characteristic industries, seek win-win cooperation, and play an important role in further establishing the Shantou textile and clothing industry brand, polishing the new business card of Shantou industry, and promoting the image of Shantou city.
The textile and clothing industry is Shantou’s largest pillar industry, with a scale of over 100 billion yuan. The Shantou Municipal Party Committee and Municipal Government attach great importance to industrial development. Based on the city’s industrial foundation, resource advantages and characteristic highlights, the industrial development pattern of “three new, two special and one major” is an important direction for Shantou’s future industrial development. Among them, the textile and garment industry is the “two One of the special ones. Since last year, with the establishment of the Textile and Garment Industry Association and the holding of the “Clothing Expo” and a series of other initiatives, Shantou’s textile and garment industry has achieved a transition from “working alone” to “group development” and playing a “variation” of industrial advancement.
Committed to building an industrial platform
The reporter learned from the Shantou Textile and Garment Industry Association that this exhibition will strive to create an international fashion textile and apparel industry platform that integrates brand promotion, cultural dissemination, display and exchange, high-end forums, and trend release. There are many highlights in the exhibition, not only the “Father of Chinese Models” and fashion director Zhang Jian helped create an immersive show, bringing a visual surprise “Tide in the East” opening show that combined concepts such as “tide” and “yarn”, but also gathered industry Four forums including the industrial innovation and development forum of experts and celebrities, the “face-to-face” industry-university-research “face-to-face” matchmaking meeting, the new intelligent manufacturing development forum, the release of China’s underwear white paper and the e-commerce new channel forum. An important forum to analyze industry trends and explore the future of the industry. In addition, product selection matchmaking sessions on new fabricsnew materials new technologies, cross-border e-commerce, textile and clothing chains, Internet celebrities and other related topics will be combined with hot product displays, Live interaction, product selection negotiations and other forms link industry resources for partners and form new industrial forces, new channels, and new models.
“This is the first time that Shantou holds a textile and clothing exhibition at home. I believe it can attract more companies to invest in Shantou, drive the development of Shantou’s trade and logistics industry, and help companies expand marketing channels and promote regional brands.” Textile and clothing industry in Shantou City Ma Qingxuan, executive vice president of the association, said that while displaying the entire Shantou textile and apparel industry chain, he also hopes that high-standard exhibitions and forums can help Shantou achieve an improvement from a single industry to a comprehensive impact on the city.
The exhibition enters the “countdown”
The exhibition has entered the “countdown”, and the construction scene of the Chaoshan Expo Center where the exhibition hall is located is in full swing. Recently, reporters saw at the scene that the four exhibition halls and login hall have taken shape, and construction workers are further improving the details of the hall. It is understood that the exhibition hall has planned a total of 10 major exhibition areas including brands, woolen fabrics, accessories, smart equipment, and cross-border platforms, with 246 booths. The exhibiting categories include sweaters, underwear, home clothes, fabrics, accessories, chain institutions, and Internet Red institutions etc. Li Hui, the person in charge of the exhibition hall construction and hosting project, told reporters that the overall external structure of the exhibition hall will be completed within three days. After that, the venue will be fully cleared and cleaning, disinfection and safety inspections will be carried out to ensure that exhibitors can move in from the 24th to the 26th.
As preparations for the exhibition are in full swing and accelerated, Shantou Textile and Garment Industry Association, one of the organizers, will also hand over its first “report card” since its establishment. “The exhibition brings together many outstanding brands from across the industry, demonstrating the influence and appeal of Shantou’s textile and apparel industry. This is an important step in displaying Shantou’s entire textile and apparel industry chain to the national and even global markets and creating a ‘Shantou exclusive business card’ for textiles and apparel. Opportunity.” Association President Weng Chuangjie said that he hopes to continue to build the brand of Shantou “Clothing Expo” in the future, vigorously promote the transformation of Shantou from a textile and clothing city to a strong city, and write a high-level industrial industry in ShantouQualityA new chapter in development.
In the “14th Five-Year Plan” for the high-quality development of manufacturing industry in Guangdong Province issued by the provincial government this year, the modern light textile industry is listed as one of the 20 strategicindustrial clusters in Guangdong Province. First, Shantou is clearly listed as the core city for the development of “modern light textile industry” in the east wing of the coastal economic belt, giving Shantou more confidence and confidence to vigorously develop the textile and garment industry. At present, Shantou’s textile and apparel industry has a complete industrial chain advantage, and its target market segmentation is relatively accurate. A successful “Clothing Expo” will help attract more resources to Shantou, extend the supply chain, and expand the industrial scale. Taking advantage of this “east wind”, Shantou’s textile and garment industry practitioners are taking advantage of the momentum, taking up the banner of “establishing Shantou through industry and strengthening the city through industry”, and making strides towards the goal of building a textile and garment industry cluster exceeding 200 billion yuan. Embrace high quality��The spring of development.
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