The application for “cultivating and promoting the top ten categories of textile innovative products in 2021” is in progress
Recently, the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology issued the “Notice on Carrying out the Cultivation and Promotion of Ten Major Categories of Textile InnovationNew Products in 2021″ . The document points out that since 2017, special work on the cultivation and promotion of ten major categories of textile innovative products has been continuously carried out, through enterprise participation, association selection, central media publicity, e-commerce promotion, technology The development and supply capabilities of new textile and apparel products that are stylish, functional and fashionable are increasingly enhanced, effectively promoting and meeting market consumer demand.
In order to further promote the textile industry to increase varieties, improve quality and create brands, guide the majority of enterprises to focus on product innovation, and serve the majority of enterprises to expand markets, the Consumer Goods Industry Department of the Ministry of Industry and Information Technology continues to entrust China The Textile Industry Federation launched the “Ten Textile Innovative Products in 2021” cultivation and promotion activities. The online application deadline will be July 16.
Top ten categories
Keep up with the new demands of the consumer market and meet the new expectations of public life
The selection of the top ten categories of textile innovative products in 2021 will still focus on clothing, home textiles and industrial end consumer products, focusing on fashion creative products, intangible cultural heritage innovative products, smart technology products, comfort functional products, sports functional products, medical and health products Carry out cultivation and promotion work in ten categories including functional products, easy-care products, safety protection products, health care products and ecologicalenvironmental protection products. All R&D, production and trading enterprises and institutions registered in the territory of the People’s Republic of China that meet the application conditions for clothing, home textiles and industrial end consumer goods can apply voluntarily. In view of the fact that the development of textile products requires collaborative innovation by upstream and downstream enterprises in the industry chain, terminal brands are encouraged to make joint declarations with suppliers of new materials, new technologies, new processes and other industrial links. The declared products mainly examine elements such as design, technology, quality, ecological environmental protection, and market application; enterprises are encouraged to continue to explore in innovative practices to meet the public’s new requirements for a better life. look forward to.
Cultivation & Promotion Activities
Leading the pace of corporate innovation and demonstrating industry innovation strength
In recent years, the Office of Textile Innovation Products in the Ten Major Categories has adopted a series of effective brand cultivation and promotion and market development measures, through Keqiao Fashion Week/Keqiao Textile Expo, Shengze Fashion Week/Shengze Textile Expo, Humen Clothing Fair and other important domestic Industrial Clusters exhibition platforms are integrated and promoted, and selected companies are given priority to participate in the “Double Product Online Shopping Festival” jointly organized by the Ministry of Commerce, the Ministry of Industry and Information Technology, etc. ” activities, participating in the promotion of online platforms such as the “CTIC Fashion Institute” cloud classroom; and providing industry chain docking and product development guidance services to selected brand companies, such as Kelatier, Coles, Evely, etc. Brand companies recommend cutting-edge applications of new materials and new technologies and provide guidance on new product development directions, increasing efforts to cultivate selected brands.
Focus on the moment of glory – directly witness the grand scene of the award ceremony
After 4 years of precipitation and accumulation, the project has attracted outstanding domestic leading brands such as Bosideng, Anta, Pathfinder, 361°, Semir, Winner Fashion, Evely, Boyang, Mengjie, and Mercury Home Textiles. Companies continue to apply. Every year, products of different styles, categories, and innovations are selected into the annual “Top Ten Categories of Textile Innovation Products.” The number of companies applying has also continued to increase. It has now achieved a good reputation and influence in the industry, effectively Promoted the efficient implementation of the “three products” strategy.
“Hundred Product Release·Hundred Docking – Cultivate and Promote the 2021 Ten Major Categories of Textile Innovation Products Award Ceremony and the Accurate Matchmaking Meeting between Hundred Brands and Shengze Enterprises” will be held in Shengze, Jiangsu Province in mid-to-late October. Not only will the selected products and companies be honored at the event site, but there will also be a “100-product release” through static displays, dynamic performances, live broadcasts, etc. to showcase the unique innovative concepts and brand charm of the selected products and companies; By holding precise matchmaking meetings between hundreds of selected brands and upstream companies, we will promote the transformation and implementation of scientific and technological achievements, achieve integrated innovation of upstream and downstream, and achieve win-win cooperation.
Demonstrate innovative strength – professional platform for industrial clusters to promote excellence
In 2020, the ten major categories of textile innovative product work offices will select the selected outstanding products, with the help of important domestic products such as Keqiao Fashion Week/Keqiao Textile Expo, Shengze Fashion Week/Shengze Textile Expo, and Humen Clothing Fair. The industrial cluster exhibition platform showcases and promotes the innovative strength of China’s textile and apparel industry, and achieves the effective implementation of the latest fashion design and technological application innovations.
Promote social influence – mainstream media publicity reports
The 2017-2018 annual selection activity has attracted the attention of CCTV-2’s financial column “Consumer Advocacy”, with “Magical Chinese ‘Cloth'”, “Falling in Love with Made in China (4) & (5)” Two Sessions Special Programs and ” Columns such as “2018 Quality China in Progress: Textile Innovation and Upgrading” deeply explore the cutting-edge textile technology contained in the selected products from a market perspective and comprehensively display…��The core competitiveness of “Made in China” textile products.
In addition, in the process of industrial cluster promotion, the “Top Ten Categories of Textile Innovation Product Exhibition Area” integrates fashion, technology, and green, highlighting the new positioning of the development of the textile industry, attracting Xinhuanet, Dongguan TV, Keqiao Well-known public and industry media such as the Daily and Dongfang Cloud comprehensively reported on the entire exhibition area through live broadcasts, interviews, etc., providing an in-depth introduction to the latest technological innovation in China’s textile and apparel industry to the audience. Results.
Uncovering the secrets of innovation – professional online platform promotion
Priority will be given to recommending selected companies to participate in the promotion of online platforms such as the “CTIC Fashion Institute” cloud classroom to “uncover the secrets of ‘innovative products'” and “decrypt the ‘innovative products’ to jointly promote industry development – Cultivation and Promotion 2020 With the theme of “Analysis of the Highlights of the Top Ten Textile Innovation Products of the Year”, while promoting innovative products, we also share how to help companies build core competitive advantages from dimensions such as raw material innovation, design innovation, fabric innovation, private traffic, and big data.
The application channel for cultivating and promoting the top ten categories of textile innovative products in 2021 will be closed on July 16. Companies interested in applying should log in to the official website (topten.ctic.org.cn) to apply online.
Discover the TOP innovative power of China’s textile and apparel industry! The selection process of “cultivating and promoting the top ten categories of textile innovative products in 2021” looks forward to your participation!
Declaration consultation
Application time: May 12-July 16, 2021
Application email: [email protected]
Contact person: Wang Yan 010-85229785 (clothing products)
Wang Jiayue 010-84463638-8833 (home textile products)
Zhang Na 010-84463638-8855 (industrial products)
Chen Jia 010-85229347
Website: topten.ctic.org.cn
www.ctic.org.cn
www.texleader.com.cn
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