How can these textile markets take the lead in orderly resumption of the market?
“After staying at home for more than a month, we finally reopened for business today!” Guangzhou Zhongda Textile Business District has officially resumed trading recently. Xiao Wu, the person in charge of a merchant, said that after the offline stores reopened, customers will basically Most of them come to the store to purchase fabrics for the next season and prepare for the peak spring season next year. Compared with online, face-to-face communication with customers improves transaction efficiency. “In fact, it’s not just the peak season next year, but now we are about to usher in the holiday market consumption season such as New Year’s Day and Spring Festival. Everyone is also working hard to switch to the ‘fast forward button’, striving to gain back the lost time before the new year and make up for the delayed progress. Make it up.” Xiao Wu said.
Since the promulgation of the “New Ten Measures” for optimizing and implementing the prevention and control of the new coronavirus pneumonia epidemic (hereinafter referred to as the “New Ten Measures”), textile professional markets in many places across the country have increased their efforts to reopen the market. While merchants are working hard to deal with the backlog of orders, they are also racing against time to prepare for the end of the year purchase and wholesale peak, strive to win the “final battle” of this year, and strive to make a good start for next year.
Opening the door and reopening the market to expand customer base
Lusong Clothing Market Group in Zhuzhou, Hunan Province took the lead in reopening at the end of November after being closed for nearly a month. “It only took three months to operate, and the epidemic took one month.” Liu Lanjie, a merchant who settled in the business, said that in August this year, she invested more than 100,000 yuan to rent a stall in the Lusong Clothing Market Group. “Clothing sales are highly seasonal. The epidemic that occurred in Zhuzhou in November happened to coincide with the peak winter clothing sales season. Many clothes were unsalable and overstocked. The first thing we did when we opened the door was to find ways to ship them.”
Zhang Ju opened two stalls of more than 100 square meters in Lusong Clothing Market. “The recovery of customer flow in physical stores requires a process, and it will be good if we can maintain operations in the short term.” Zhang Ju said: “If there is business, no one will panic.” During the closing period, she rethought and planned the future business and sales model. “In the past few years, I have thought of many ways to reduce the impact of the epidemic on physical store sales as much as possible. The development of online transactions can effectively share the impact of risks such as the epidemic. It is safer to walk on two legs, online and offline.” Zhang Ju is currently working on Train your own live broadcast team to bring goods online for your own brand. “There is nearly 1 million yuan in sales every day, which solves the problems of staff wages and stall rentals.”
There are still uncertainties in the development of the new coronavirus epidemic. Many merchants in the Lusong Clothing Market Group have also taken the initiative to contact offline customers to view samples and place orders online to minimize the flow of people in the market while ensuring daily routines. Sales are not damaged.
Jimo Clothing Market in Qingdao, Shandong Province also officially resumed trading at the end of November. On that day, the opening rate of market merchants exceeded 80%. Che Lijie, a merchant who runs a clothing wholesale business, said that he mainly deals in young and middle-aged women’s clothing, and on the first day of opening, he mainly replenishes goods for customers. He said that some goods were suppressed a while ago, and the key now is to seize the time to ship. “I hope the market will be stable so that business can do well!” Zhang Wanliang, a seller of Fanzhe Liangpin, said that he sent nearly 300 pieces of women’s clothing to customers on the first day the store opened. He said that as the New Year is approaching, there are many retail investors buying clothes, and he hopes the market can operate smoothly.
On December 12, merchants in Guangzhou Zhongda Textile Business District officially resumed trading. Zhongda Textile Business District has 59 large commercial entities such as Guangzhou International Textile City, Pearl River International Textile City, Guangzhou Changjiang (China) Textile City, and Guangzhou Red Cotton Zhongmen. It is reported that the overall resumption rate of Guangzhou International Textile City, the largest business district in the business district, was about 60% on the first day, and the resumption rate of merchants on the first floor reached more than 80%.
Buyers bring fabric samples to the store to compare and select repeatedly, looking for their favorite products. In addition, after Guangzhou optimized and adjusted its epidemic prevention and control measures, logistics has been smoothed and goods have been transferred quickly, and merchants are full of confidence in the future. They are planning to step up their efforts to replenish new fabric products to prepare for the two peak sales seasons at the end of the year and next spring.
“Orders in the store have increased significantly in the past two days, and offline stores are the main source of new customers. These new customers finally made their selections after comparing the color difference and touch texture of the fabrics in the physical store.” Engaged Ms. Ye, the operator of Lisen Textile, which wholesales high-end fabrics, said: “The Double Festival this month is approaching, which is an opportunity for a turnaround. We want to boost sales, create more profits, and strive to be proud of the Year of the Rabbit. ”
Effective measures increase confidence
“During the market break, many merchants faced difficulties such as backlog of goods and poor logistics. The ‘Destocking Action’ pilot launched by the Lusong Market Service Center immediately after the market opened gave nearly 600 merchants a shot in the arm. Everyone is now We are arranging orders and shipping goods non-stop.” According to Qiang Guosheng, director of the Lusong Market Group Service Center, the market conducts thorough research on merchants who are in urgent need of shipments and establishes accounts, and urgently coordinates logistics companies to ensure smooth shipments in the market. Up to now, 38 markets in the Lusong Clothing Market Group have fully launched the “destocking operation”, and more than 50,000 pieces of backlogged goods have been packaged and shipped to all parts of the country.
In addition, the Lusong District Clothing Market Managers Association has also issued an initiative, hoping that each market will reduce or reduce one month’s rent for business operators based on actual conditions. “Among the 38 professional markets in the Lusong Clothing Market Group, many markets such as Yifa, Starcom, Jiutian International, and Golden Crown have introduced rent or management regulations.�Reduction and exemption details, other markets are also formulating measures based on their own circumstances. “The relevant person in charge of the Lusong District Apparel Market Managers Association said that the Market Managers Association will continue to coordinate and strive to implement preferential policies in all 38 markets.
Ms. Zhou, an Italian-French merchant in the Lusong Clothing Market Group, has been in the down jacket business for many years. The epidemic that occurred in November had a greater impact on the business, and the store had a lot of inventory. She said that on the second day after the market resumed, the Italian-French market announced that it would waive one month’s storefront rent and reduce one month’s property management fees. “The support from the market is quite strong, and I am confident that we will have good days when business picks up,” Ms. Zhou said.
The sudden epidemic has caused merchants to have a large backlog of goods. In order to help merchants solve practical difficulties, Qingdao Jimo Clothing Market is also carrying out various explorations and practices. Jiang Zhixin, a staff member of Jimo Clothing Market, said that the market encourages merchants to sell goods through live broadcast online. In the next step, Jimo Clothing Market will also use the online + offline model to help merchants expand sales channels and promote industrial circulationtransformation and upgrading.
After the announcement of the “New Ten Measures”, Guangzhou City intensively optimized and adjusted epidemic prevention and control measures, effectively coordinated epidemic prevention and control and economic and social development, and took multiple measures to help speed up the resumption of business.
Thanks to this, the volume of freight orders in Zhongda Textile Business District has experienced explosive growth in the past 10 days. “The mentality is different now. The epidemic prevention and control policies have been adjusted. We no longer have to worry about being blocked. Naturally, we have much less worries about purchasing goods. The most important thing now is to contact old customers as soon as possible.” A merchant in Guangzhou International Textile City Mr. Zhao said: “With production logistics guaranteed, we are more daring to win new orders.”
Guarantee supply and stable chain and promote upgrade
“After experiencing this wave of epidemic, we will definitely pay more attention to the construction, improvement and improvement of the ecological supply chain of the textile and clothing industry. This is a very good opportunity for Guangzhou to build a fashion capital and cultivate an international consumption center city. Opportunities.” Liang Xiaoxu, Secretary-General of the Zhongda International Innovation Ecological Valley Textile Industry Federation, said that the full resumption of the Zhongda Textile Business District will undoubtedly be a great benefit to the accelerated recovery of the local textile and apparel industry chain and supply chain. The business district will continue to take “one city chain fashion” as its goal and responsibility, and work at full capacity to “recover”.
Guangzhou has long been the largest clothing distribution center in the country. It has a strong clothing supply chain and many well-known brands, local designers, clothing output, exports, and the number of enterprises. Both rank first in the country. According to statistics, in such a huge garment industry, 80% of local fabrics and accessories are inevitably related to the Zhongda Textile Business District. This unique industrial cluster is not only Guangzhou is a connecting hub for more than 130 clothing markets and a hub for more than 70 upstream and downstream markets and industries. It is also a strong “engine” that promotes the continuous development of the regional real economy.
On December 14, Cao Huiquan, Secretary of the Zhuzhou Municipal Party Committee, and his delegation went to Lusong District to investigate the operation of the apparel industry after the resumption of business and coordinate to solve specific problems. They went to the Jinguan Brand Clothing Wholesale Market and the Jindi Women’s Clothing City Professional Brand Women’s Clothing Market under the Lusong Clothing Market Group, walked into many stores, inquired about product sales, and solicited opinions and suggestions from market managers and operators. Cao Huiquan emphasized that it is necessary to better coordinate epidemic prevention and control and economic and social development, make good use of financial support, electronic consumer vouchers and other policy measures, do everything possible to solve the development problems of professional market entities, ensure supply and stable chains, and fully promote the transformation and upgrading of Zhuzhou’s apparel industry.
It is understood that the textile and apparel industry in Zhuzhou, Hunan has a full industrial chain of upstream textile, midstream garment processing, and downstream logistics, clothing trade, etc. The Lusong Garment Market Group is an important business and trade link in the Zhuzhou apparel industry chain, with an operating area of more than 110 square meters. 10,000 square meters, gathering more than 4,000 well-known domestic and foreign brands and employing nearly 100,000 people. It has now become the largest clothing wholesale market group in Central and South China.
” It is also a new driving force for industrial upgrading, technology application and consumer innovation. He hopes that the government will increase support for the textile and clothing trade circulation sector, especially increase support for individual industrial and commercial households, regard the circulation link as the core link and key driver of the industrial chain, supply chain, and value chain, and seize the opportunity to seize the new and old Opportunities for conversion of kinetic energy can effectively transform market advantages into industrial advantages and brand advantages, leading and promoting industrial upgrading and development.
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