GORETEX, the cloth of the century
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At present, the functional fabric used by Shangguang for top famous brands is GORE-TEX fabric. Clothing, clothing (hats, headbands, gloves, scarves, snow gloves, etc.) and shoes made of this functional fabric can provide all-round protection from head to toe for outdoor sports enthusiasts.
GORE-TEX, a functional fabric with its outstanding waterproof, windproof and breathable characteristics, makes Gore the leader in outdoor sports products. Currently, China’s high-end casual shoe market is also applying this innovative technology of functional fabrics, because Gore has officially introduced its GORE-TEX® SURROUND™ 360° waterproof and breathable technology for shoes into China.
Functional fabric: GORE-TEX fabric
Functional fabrics are roughly divided into two categories
It can be roughly divided into two categories. One category is clothing made of functional fabrics for outdoor sports. This type of fabric is mainly mountaineering clothing, ski clothing, and jackets. It has a rough style and a stiff feel. It has very high requirements on product performance and is suitable for use. Used in expeditions and harsh environments, it has a protective effect on people. The other type is clothing made of outdoor leisure functional fabrics, which are defined as outdoor activities outside the home. This type of fabric is mainly casual and fashionable, with fine workmanship, soft feel, and comfortable wearing. It is suitable for travel, outdoor activities, etc. . The application of GORE-TEX fabrics covers the above two categories.
The performance of functional fabrics is reflected in the functions of quick-drying, UV protection, waterproof, breathable, warm and so on to protect the human body.
GORE-TEX fabric: the most durable waterproof, windproof and breathable product
GORE-TEX fabric is a light, thin, strong and durable fabric exclusively invented and produced by W.L. Gore & Associates, Inc. in the United States in the mid-1970s. Membrane, which has waterproof, breathable and windproof functions, breaks through the shortcomings of ordinary waterproof fabrics that are not breathable, so it is known as the “cloth of the century”. GORE-TEX functional fabrics are not only widely used in aerospace, military and medical fields, but are also adopted by top famous brands and added with fashionable elements to create a variety of casual clothing series, becoming the leading brand of outdoor sports products. Therefore, it was listed as one of the top 100 American products by the American “Fortune” magazine and was highly praised.
Since Gore entered the Chinese market, it has cooperated with the following outdoor brands in China. The outdoor product series includes clothing (tops, pants), apparel (hats, hats, etc.) made of GORE-TEX® and WINDSTOPPER® fabrics. Headbands, gloves, scarves, snow gloves, etc.), shoes made of GORE-TEX® fabrics, etc., provide all-round protection from head to toe for Chinese outdoor sports enthusiasts.
GORE-TEX®SURROUND™ 360° waterproof and breathable technology introduced to China
In 2014, Gore introduced its innovative technology for shoes – GORE-TEX® SURROUND™ 360° waterproof and breathable technology into China, officially entering the Chinese high-end casual shoe market. GORE-TEX® SURROUND™ 360° waterproof and breathable technology adopts an original “window-type” sole structure design. The large pores in the sole can discharge excess sweat and dissipate excess heat from the feet to ensure that your feet are always dry. The functional fabric GORE-TEX® film attached to the shoe not only ensures the smooth discharge of sweat from the inside, but also completely prevents the entry of external liquid water, establishing an all-weather temperature microcirculation adjustment system in the shoe. . Consumers will no longer be disturbed by weather factors. No matter it is sunny or rainy, they can freely release their feet in urban life and enjoy comfortable and smooth walking fun. GORE-TEX® SURROUND™ 360° waterproof and breathable technical casual shoes, which perfectly combine comfort and fashionable appearance, are the ideal choice for consumers to travel freely in various occasions.
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