2,400 pieces of fine products compete for EcoCosy® BV · 2021 China Fashion Fabric Design Competition

“Whether it is Generation X, Millennials or Generation Z, they are increasingly recognizing the national trend, so our company attaches great importance to fabrics with national culture and traditional beauty. Pavilions, Xuanxie, Plum, orchid, bamboo and chrysanthemum… I saw a lot of good products with oriental elements this time.” “We thought this fabric was silk and printed, but we didn’t expect the price to be very suitable. The composition, feel, drape, and wrinkle resistance are all very good. , very fashionable, cost-effective and easy to care for, I believe it will become a hot product.” “This zero-formaldehyde fabric has reached the standard of baby grade A, mainly emphasizing environmental protectionSafe and healthy selling point.” “On our platform, polar fleece jackets sell very well, and there is a lot of market application space for gender-neutral styles. This time I saw many fabric-based brands, such as silk, Xiangyun yarn, etc. Products, clothing with this kind of ingredients are very popular among young people.”

On July 16, at the “Yokos® BV·2021 China Fashion Fabric Design Competition Review Meeting” held in Keqiao, Shaoxing, Zhejiang, 13 expert judges from various fields of textile and clothing reviewed the comprehensive evaluation of nearly 2,400 participating fabrics. There was a lively discussion on the level of innovation.

There is no doubt that “paying for better design” has become the consumption proposition and personalized appeal of young mainstream consumer groups. Driven by high quality, the application of high-end fibers has increased significantly, product functions have changed from single to combination under the demands of multiple scenarios, the popularity of national art and fashion has returned to the national culture, and low-priced and high-value products have pursued the ultimate cost-effectiveness. Emergence, green environmental protection concepts give new value to product materials and technology, etc. This can be seen in the fabric products of 347 outstanding textile companies in this competition.

Li Binhong, director of the National Textile Product Development Center, serves as the chief judge of this competition. Li Bo, Deputy Director of China Textile Information Center, Chen Baojian, Chief Engineer of National Textile Product Development Center, Xu Shu, Director of China Textile City Creative Industry Service Center, Ruan Chunping, Deputy Director, Sateri Leaders and guests such as Strategic Marketing Director Chen Jie and Sateri Marketing Director Li Xiaoqin attended this review event.

Promote the diversified application of sustainable raw materials

“In the future, our three parties will continue to jointly promote enterprises to establish technology-driven, culturally guided, and responsibility-oriented product development and innovation models from multiple levels such as industry platforms, industrial resources, and fiber sources, and promote the value realization of fashion creative design results. .” Deputy Director Li Bo pointed out in his speech that through three consecutive years of cooperation and efforts with Keqiao and Sateri, the competition platform has discovered a large number of high-quality fabric products that are fashionable, innovative and commercial. In particular, the “EcoSilk®” series of awards established successively by the competition and Sateri over the years have further promoted the diverse and innovative applications of sustainable raw materials in the development of textile products.

According to the relevant person in charge of the competition, among the products participating this year, products with environmental protection attributes accounted for 22% of the total, and products with environmental certification accounted for 21% of the total. In terms of functional applications, environmental friendliness and antibacterial functions Topping the list.

Environmentally friendly fiber drives product innovation in the industry chain

“The strategic goals of green and sustainable development of the textile industry during the ’14th Five-Year Plan’ period and the basic demands of consumers to return to high quality and great health are perfectly consistent with the concept of Sateri’s fiber products originating from nature and returning to nature. “. Director Chen Chi delivered a speech at the meeting and introduced Sateri and its series of products. She pointed out that the three-year competition cooperation has witnessed the development of the cellulose fiber industry and the iterative innovation trend of Sateri Group’s fiber series products.

She introduced that Sateri is committed to developing a new generation of fiber technology and driving product innovation in the industry chain with environmentally friendly regenerated cellulose fiber. Among them, EcoCosy® BV series fibers can help improve spinning efficiency, save energy and reduce consumption, thereby reducing carbon footprint; EcoCosy® Antaibei® antibacterial fiber, which was born in response to market demand, has excellent antibacterial and deodorizing properties; FINEX Fiber RegenerationTM uses cellulose recycling technology to convert textile waste into recyclable products; Lyocell fiber has the performance advantages of high strength, skin-friendly breathability, and good hygroscopicity. It is widely used in denim, casual, non-woven, It has been widely used in many fields such as home textiles.

During the product selection, Sateri Marketing Director Li Xiaoqin pointed out that the products participating in the EcoCosy® and Lyocell awards were more expressive and richer in color, pattern and material combination than in the previous two years. In terms of application, EcoSilk® is more often paired with silk, which not only improves the ease of care, but also improves cost performance, allowing more consumers to experience the high quality of silk fabrics. In terms of technology, some knitted fabrics have achieved micro-innovation in texture and style through organizational structure and color-spun yarn matching. Lyocell fabrics require no need for innovative dyeing and finishing processes. Spreading fibers to achieve smooth surface texture, etc.

It can be seen in the EcoCosy® Market Application Award and Lyocell Market Application Award application product area, nylon, spandex �Zhao Chenghao, technical research and development director of ERKORADIOR, said that as a brand owner, he hopes to see more fabrics that pay equal attention to appearance and functionality. The participating fabrics apply a variety of novel techniques and environmentally friendly raw materials, and perform well in terms of practicality and finishing, especially EcoCos® and Lyocell. The participating products performed well.

Zheng Yingjie, Sancai/Lixue/Ibudu fabric planning & senior fabric development engineer of Zhuoshang Clothing (Hangzhou) Co., Ltd., said that some participating fabrics not only reflect fashion trends, but also meet the current purchasing needs of clothing brands. The company has adopted EcoCos® products a few years ago. EcoCos® series fibers have great advantages in the development of environmentally friendly fabrics and can help companies apply the concept of sustainable development into reality.

——Industry forward-looking perspective

Director Li Binhong said in the summary that the competition aims to build a fashion design platform for textile product developers that integrates resources, gathers creativity and creates value, and promotes fashion innovation of textile products based on cultural value, aesthetic value, technical value and commercial value. . It can be seen from the products participating this year that the originality of fashion design of textile fabrics has been significantly improved, and the ability to apply technology such as new materials, new technologies and new processes has been continuously enhanced. Design has become a new growth point for the value growth of Chinese textile products.

“Among all things, growth is the most beautiful. The growth of any business is inseparable from vision, goals, partners and actors. I believe that with the strong support of Sateri Group, the world’s largest developer of regenerated cellulose, growth will Rooted in the world’s largest textile industrial cluster Keqiao, the China Fashion Fabric Design Competition will continue to lead fabric fashion trends, contribute to the development of Chinese textile fashion and build a world fashion source. Contribute value.” Director Li Binhong said.

At the meeting, the jury selected three comprehensive awards: gold, silver, and bronze, as well as four individual awards: Fashion Color Award, Innovation Technology Award, EcoCosy® Market Application Award, and Lyocell Market Application Award. The winners of this competition will be announced on the official WeChat account of “China Popular FabricsFabricsChina” and related media in August, and the awards ceremony will be held in Keqiao, Shaoxing in October.

AAA

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