This clothing company accelerates its entry into the Chinese market
At present, major Japanese clothing companies have once again accelerated their entry into the Chinese market. Japanese company ONWARD plans to increase the number of stores in China to 166 by the end of 2011, a year-on-year increase of 9%. At the same time, the company’s total sales in China and other Asian regions in 2011 will reach 12.5 billion yen, a year-on-year increase of 13%. . Japan’s WORLD Company has entered China since 1995. In 2006, the company’s number of stores in China has increased to 169. However, due to factors such as different consumer preferences across China, the company’s stores have been reduced to 44. Despite this, the company stated that it will still strive to increase the proportion of sales in China from the current 2% to 10% in the future. Tokyo STYLE Company plans to increase the number of stores in Asia, mainly China, to 216 by 2012, a year-on-year increase of 40%.
In fact, around 2000, many Japanese clothing companies actively entered China and opened a large number of stores. However, because their products did not fully meet the tastes of Chinese consumers, their development was not smooth. For this entry, Japanese clothing companies plan to carefully study the tastes of Chinese domestic consumers and come up with products suitable for the Chinese market.
As Japan’s domestic birth rate declines and the population ages, Japan’s domestic clothing market is becoming increasingly saturated. Therefore, Japanese clothing companies can only seek development by exploring overseas markets, and China’s rapidly growing clothing market is an important choice for Japanese companies to develop overseas.
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