Brazilian small and medium-sized textile industry seeks innovation
Small and medium-sized Brazilian textile operators, struggling to survive between large domestic enterprises and mainland Chinese manufacturers, began to seek innovation in order to maintain market competitiveness and increase turnover.
Most of Brazil’s small and medium-sized textile factories are family businesses. In recent years, in order to increase the added value of their brands, under the management of a new generation of operators, they are committed to developing avant-garde and fashionable products and supplying high-end designer clothing stores.
The Britannia Ribbon Factory in Barbacena, a city in the mainland of Minas Gerais, has a history of 20 years. It manufactures elastic, jacquard, ribbon and other rope products for famous underwear and apparel brands such as VictorHugo, Hope, DeMillus and Valisere. The monthly income is 4 million Pakistani currency.
Brazilian media reported that Veloso, the second-generation operator of the ribbon factory, said that they mainly invest in innovative styles and launch four series every year. Even Europe cannot keep up with them, let alone mainland China.
Britannia has a large number of customers, produces 200 different products, and has a revenue growth of 28% in 20 years. Despite the current global economic downturn, Veloso predicts that textile mills will still have a growth rate of 20% this year.
According to data from the Brazilian Textile Industry Association, imported products from Asia were the main reason for the US$4.75 billion trade deficit in the domestic textile industry last year.
Abdullah, the third generation of Syrian immigrants, founded HJ Textile Factory 20 years ago. He admitted that he could not beat the products from mainland China on price. He could only win on quality innovation and provide top-notch products to major companies such as Osklen and Redley. brand.
Abdullah handed over 90% of his production to other companies and devoted himself to innovative design. He has almost broken away from the old factory model and turned into an innovative company. HJ’s revenue grew by 25% in 2020 and is expected to grow by 0% to 5% this year.
The Sao Paulo textile factory E-Tex mainly develops and produces 00% recycled denim fabrics and supplies famous brand clothing stores such as LeLisBlanc and TNG. Owner Booker predicts that this year’s turnover will be 200,000 Pakistani dollars, an increase of 20% compared with 20 years ago.
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