The Winter Olympics has come to an end, and the spring of the ski glove industry will continue
“There are really more and more people in the skating rink. Just during the closing ceremony, there were more than a dozen new members of our ‘ice and snow group’.” On the evening of February 20, I just returned from outdoor skiing. Wu Shaojuan, who rushed back to Beijing from the game, told reporters that the Beijing Winter Olympics completely ignited her enthusiasm, and now she basically participates in ice and snow sports once a week.
Data from the National Bureau of Statistics show that since Beijing successfully bid for the Winter Olympics in 2015, the number of residents across the country who have participated in ice and snow sports is 346 million, and the participation rate in ice and snow sports has reached 24.56%.
The world of ice and snow is also a mountain of gold and silver. According to statistics from Qichacha, 7 new ski glove-related companies have been established at the beginning of this year, and 11 and 20 were added last year and the year before last, respectively. It is predicted that the number of ski glove company registrations this year will hit a new high. A recently released report shows that from New Year’s Eve to the fourth day of the first lunar month, Tmall ski equipment sales increased by more than 180% year-on-year, and ice sports category sales increased by more than 300% year-on-year. The number of domestic ski equipment merchants on AliExpress has increased in the past An increase of nearly 50% in one year.
“Small gloves” become “big industry”
On the evening of February 5, under the spotlight, the Chinese short track speed skating team won the first gold medal for the Chinese team in this Winter Olympics, giving the Chinese delegation a good start at the Beijing Winter Olympics. In this short track speed skating mixed team relay final, the frequent turns and thrilling ice-holding movements… many viewers noticed the white gloves worn by the athletes and began to search for the same style online. It is understood that it is produced by Shandong Jianhua Zhongxing Gloves Co., Ltd. and Anta Group, and its “birthplace” is Jiaxiang County, Shandong Province.
“The world’s gloves look to China, and Chinese gloves look to Jiaxiang” is a popular saying in the industry. Started in the late 1980s, Jiaxiang County has become the largest ski glove production base in the country 30 years ago, with an annual output of more than 10 million dozen gloves, and its products are exported to more than 60 countries and regions around the world. According to data, more than 60% of ski gloves in the domestic market currently come from here, and its export volume also accounts for nearly 80% of the industry’s total export volume, ranking first in the country.
Why can “little gloves” become a “big industry” here? “It has something to do with the earliest Sanyuan Glove Factory in Jiaxiang.” Chen Jianhua, chairman of Shandong Jianhua Zhongxing Gloves Co., Ltd., told reporters that gloves require higher sewing technology than the clothing industry, and there is a certain threshold, and the factory has cultivated a lot of skills for the local area. Workers and salestalent. After the factory closed down, these people set up their own business to process gloves. With the support of the local government, Jiaxiang became the region with the highest concentration of ski glove industry in the country.
Wang Zhe, director of the Jiaxiang County E-commerce Service Center, said that Jiaxiang County continues to strengthen industrial agglomeration. It has a glove industrial park and a surface and accessories industrial park. The upstream and downstream industrial chains of gloves are complete. There are more than 300 glove production, processing and supporting companies in the county. There are more than 1,500 households and processing households, and more than 50 supporting companies such as auxiliary material production and equipment supply. Chen Jianhua commented that the local industrial cluster is “very healthy”. Every enterprise in the glove industrial park has no economic disputes, no pollution and a low loan rate.
In addition to regularly holding glove industry cloud exhibitions, China (Jiaxiang) Glove Festival and other activities, Jiaxiang County is also actively developing the “headquarters + satellite factory” development model, encouraging companies to set up multiple branches in the surrounding areas of Jining and in various towns and villages. Glove processing stations have been set up in villages. It is reported that the ski glove industry has developed into a local industry that enriches the people, employing more than 20,000 people and employing nearly 50,000 people in related industries.
Ski gloves used in outdoor adventures and ski resort sports are different from the warm and labor protection gloves worn daily. The palms are seamed with a wear-resistant layer, which requires warmth and cold protection, breathability, softness, wear resistance and cut resistance, and is waterproof and non-slip. Does not stick to snow and does not hinder hand movements. Wu Shaojuan said that the senior “snow friends” around her reminded her not to save costs on ski equipment just because she is a non-professional athlete, especially “small items” such as gloves, which “can save lives at critical moments.”
In April 2017, my country’s first national ski glovequality standard was officially launched. This standard was jointly formulated by the China Knitting Industry Association and the Jiaxiang County Government. of.
The Winter Olympics are over, and the spring of the industry will continue
Although the glove industry is facing various problems, local companies and government departments are working hard on quality and innovation. In order to attract more young talents to invest in the Jiaxiang ice and snow sportswear industry, the Tuanjiaxiang County Committee relies on the “Blue Bird Project Cloud Platform” to integrate the employment needs of the glove industry and the growth needs of college students, and regularly carries out special services such as the “Industry-Academic-Research Transformation Season”, Jiaxiang County The company of Yang Zhiyong, member of the Youth Federation and general manager of Jining Mitu Outdoor Products Co., Ltd., benefited from this and added a backbone of young people.
Jiaxiang County has set new development goals: by 2025, the annual output value of enterprises in the ice and snow sportswear industry chain above designated size will reach more than 3 billion yuan, creating an internationally important ice and snow industry.Sportswear production base; focusing on the development of high value-added products for ski gloves, and gradually developing from OEM production to independently cultivating brands. To this end, many local practitioners are “crossing the river by feeling for the stones” and are committed to opening up both domestic and international markets.
Not satisfied with simple OEM production, Yang Zhiyong has begun to cultivate his own brand. He established a ski glove design team and summed up certain experience. For example, the domestic market prefers bright colors, while Europe and the United States are suitable for black, white and gray. Such solid color or graffiti style.
Chen Jianhua plans to develop more ice and snow clothing based on ski gloves. It is reported that the 50 sets of cut-resistant skating suits they developed have a cut-resistant performance of level 5, filling a domestic gap. They have been officially delivered to the Shandong short track speed skating team.
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