In the future, H&M may lower the price of clothing and increase environmental protection efforts
Recently, H&M released the 2017 Sustainability Report, summarizing its work and progress in the field of sustainable development. The report pointed out that in 2017, the group recycled a total of 17,771 tons of textiles through the used clothing recycling program, of which more than 482 tons of textiles were recycled in the Chinese market for reuse and recycling. In the future, as recycled clothes can be reused in large quantities, the clothes produced by H&M may become cheaper.
H&M Group plans many innovative companies for sustainable development. By 2020, the group aims to have all cotton used in its product ranges be sustainably sourced. According to reports, H&M Group will increase the use of sustainably sourced materials, and the goal by 2030 is to use 100% recycled or other sustainably sourced materials. Currently, H&M uses 35% of all materials from sustainably sourced materials. Reduce emissions during operations by 21% in 2017.
Used clothing recycling program may reduce H&M clothing prices. Anna Gedda, H&M’s global head of sustainable development, said that the company’s vision is to leverage the group’s scale to lead the fashion industry in a closed cycle and renewable direction, while also striving to be fair and equal. In addition, Anna Gedda said in an exclusive interview that although sustainable technology will increase costs in the short term, the increased cost will not be reflected on consumers. In the future, with the large-scale application of sustainable technology, recycled clothes can be reused in large quantities. Branded clothing may be cheaper.
Data shows that since launching a used clothing recycling program in stores around the world in 2013, H&M has recycled more than 61,000 tons of textiles to achieve reuse and recycling and reduce the number of textiles being landfilled. In China, the brand has recycled more than 2,185 tons of textiles so far. From April 19th to 29th, 2018, H&MClub members can bring their unused clothing or home textiles to any store across the country and donate a bag of used clothing to receive 2 15% off coupons for each item. (Title: H&M clothing may lower prices in the future and increase environmental protection efforts)
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