Faced with the warmth, textile companies are excited and anxious

Faced with the warmth, textile companies are excited and anxious

Market recovery has brought warmth to the textile industry this spring.

Data from the National Bureau of Statistics show that in February, China’s manufacturing purchasing managers’ index (PMI) increased by 2.5 percentage points from the previous month, rising significantly for two consecutive months, reaching 52.6%, the level of economic prosperity has rebounded significantly, releasing a positive signal for the start of the new yeareconomic performance.

During the visits of reporters from China Textile News in recent days, many heads of textile companies also confirmed this: market demand has shown a “blowout” trend, and orders have increased significantly.

At the same time, enterprises are also clearly aware that they still dare not relax in the face of the current situation where the international environment is still complex and severe and the risks of global economic downturn are increasing.

The textile market is ushering in recovery

At the Haining China·International Home Textiles (Spring) Expo held recently, merchants from all over the country flocked to the place and there were endless calls for negotiation and inquiry. In the words of Yang Zhizhong, chairman of Haining Xin Yalun Textile Co., Ltd., the spring of the textile industry has arrived.

Xin Yalun is a decorative fabric manufacturer integrating R&D, design, production and sales. Currently, the company is busy producing and rushing orders with “full power”. “There are many buyers coming to this exhibition, and their willingness to place orders is also very strong. As of noon on the second day of the exhibition, the company has received 50 orders, and some customers are still communicating and negotiating, which enhances the company’s confidence in expanding the market , and the determination to strive for development this year.”

Yang Zhizhong introduced that the company’s business is mainly foreign trade. With the smooth communication between domestic and foreign markets, the company’s operations have gradually returned to normal since the end of last year. “Nowadays, ‘Made in China’ is becoming more and more famous abroad, and our products are increasingly recognized by foreign customers. The foreign trade business is showing an upward trend.” Yang Zhizhong said, judging from the current order volume and customer inquiries It seems that Xin Yalun’s performance in 2023 will usher in a “spring blossom”.

Also looking forward to this year’s development is Dihao Textile Co., Ltd. “We specially brought newly developed products for 2023. This series of fabrics has the characteristics of being light-proof and impermeable, and comes with multiple patterns for buyers to choose from. This series is the best-selling product at our booth. The company has already placed more than 30 orders before it even started.” Shi Liyan, the company’s relevant person in charge, revealed that although competition in the industry is currently fierce, the company’s passenger flow has greatly increased at this year’s exhibition.

Shi Liyan said frankly: “Affected by the epidemic in the past two years, upstream and downstream companies have experienced problems such as demand contraction and supply shock. The instability of the logistics link has also had a greater impact on us. The company has indeed gone through a difficult period. . But after the recovery and adjustment at the beginning of the year, we are very optimistic about the market prospects this year.”

The momentum of recovery is also reflected in clothing brands.

Han Qing, senior design director of the Business Center of Yiwen Group, has just concluded his inspection of the Zhongda fabric market in Guangdong. “Our goal this year is to double the sales volume in 2019.” She told the China Textile News reporter that as stimulating consumption and boosting domestic demand have become policy hot spots, the company is relatively optimistic about this year’s market prospects. Currently, it has The procurement of fabrics has begun, and the R&D and business teams are also expanding. “The company has high expectations for the market this year, especially in the second half of the year. After a transition period, it should perform better than before. We also look forward to what fabrics companies can bring to the market. More of our creative products.”

Actively respond to market changes

In the past three years, the market has undergone many changes and great changes.

In recent interviews, the heads of relevant companies generally expressed confidence in the market’s consumption capacity, but how to respond to market changes and how to effectively attract downstream customers is a new problem for companies.

Wang Huicong, materials development manager of Beijing Tiexue Technology Co., Ltd., said that in the past few years, the company has been focusing on the research and development of outdoor products, but starting from this year, the company will pay more attention to the research and development trend of two-in-one business and outdoor products. “With the adjustment and optimization of epidemic prevention and control, the number of people traveling on business has increased significantly. We hope to be exposed to more full-scenario fabric products across the outdoor and business fields, which not only have windproof, waterproof, breathable and other functionalities required for outdoor sports, but also have good design. It also incorporates business casual elements of casual clothing, suitable for business, business travel and ordinary occasions.”

Hunan Huasheng Co., Ltd. chose to start with service. Liao Yongqiang, general manager of the company, said that as a national ramie product development base, the company has become a supplier of many domestic and foreign brands such as Indy Dick Group, Jiangnan Buyi, and Dayiyan. “Hunan Huasheng Industry and Trade Co., Ltd., a subsidiary of the company, has built the Alibaba International Station platform, which can provide fast supply chain products for B-end clothing retailers, and provide customized production solutions for hemp products for distributors, brands, and traders. Full-link professional foreign trade services such as foreign trade logistics and finance.”

Liao Yongqiang said that in the next step, the company will continue to develop hemp-containing textile fabrics, focusing onStrong linen textile printing and dyeingfinishing technology.

“Most of the fabrics currently sold on the market are occupied by water-jet fabrics, air-jet fabrics, and plain fabrics from Jiangsu. From the perspective of cluster scale, there are some categories here that we cannot compete with them. There are a huge number of single products Traditional production is destined not to become our survival model, and Xin Yalun must find its own characteristics.” Yang Zhizhong believes that when ordinary consumers choose fabrics, they consider more about color and texture, while fabrics with obvious patterns are more important. High degree of recognition will attract consumers.

“In recent years, plain fabrics have been popular in the market, but Xin Yalun has always been a supplier of jacquard fabrics.” Yang Zhizhong believes that jacquard fabrics are a good differentiated product to attract traffic. “Part of the reason why our company has developed relatively well is because other companies display single-color fabrics, while 40% of the jacquard fabrics we display in our stores are jacquard fabrics. Regardless of whether the final transaction is jacquard fabrics, when it comes to us In the store, buyers can stay, increasing the time and space for communication.”

According to Yang Zhizhong, in order to bring broader creativity and imagination to the company’s fabric patterns, Xin Yalun also learned from top design companies in Italy and the United Kingdom, purchased original designs, and improved the core of Xin Yalun’s products. Competitiveness.

Looking forward to more “helping in times of need”

“This year, the market situation has improved. Enterprises have shifted from survival to development, and are looking forward to a good development environment.” Shi Liyan introduced that in January this year, Dihao Textile received an overseas order worth 5 million yuan. The advance payment paid by the customer is only 1 million yuan, which means that the company has to invest 4 million yuan itself to produce. “The production process takes half a month, and transportation takes at least two months. Nearly three months have passed. The capital turnover cycle is too long, which puts great pressure on business operations.” Shi Liyan said.

The increase in order volume made Shi Liyan a little uneasy. “If there is an order worth 10 million yuan now, will the company accept it or not? How will we start construction if we accept it? Facing the optimistic market prospects, we hope to get more policy support in terms of capital, technology, etc.”

Shantou Dingtaifeng Industrial Co., Ltd. also encountered financial problems. Fortunately, not long ago, Din Tai Fung Industrial received a special loan from the Shantou Branch of the Postal Savings Bank of China. “This funding comes in a very timely manner, and it just fills the funding gap for our enterprise’s equipment renovation project, and greatly boosts our confidence in expanding production and operations and accelerating greentransformation and upgrading. ” Huang Xizhong, general manager of the company, said.

As a high-tech enterprise in the Textile Printing and Dyeing Comprehensive Processing Center in Chaonan District, Guangdong Province, while responding to the Shantou textile printing and dyeing industry’s “disposal of waste into the park” and standardizing pollution discharge, Din Tai Fung is also constantly promoting equipment upgrades and exploring traditional Digital production of printing and dyeing processes.

“Equipment upgrading is a long-term investment with a large amount of investment and a long payback period, which is a big burden for enterprises. Although loans have helped enterprises solve part of their funding problems, there is still a large funding gap. .” Huang Xizhong said.

Looking forward to school-enterprise cooperation to empower enterprise development is also the common aspiration of many textile enterprises.

“The lack of high-end technology talents in enterprises is a common problem, and it is the number one problem that hinders the improvement and upgrading of enterprises.” Yang Zhizhong said that the company hopes to further understand the company through school-enterprise cooperation Textile industry prospects and the latest textile scientific research results, relying on the advantages of both parties to promote development.

In 2020, Zhejiang Science and Technology University and Haining China Home Textile City jointly initiated the establishment of the “Fashion Fabric Innovation Center”. After three years of cultivation and development, the center has carried out a series of work in pattern design, fabric innovation, talent exchange and other aspects. It has carried out a series of services and project cooperation with Haining and surrounding textile enterprises, and achieved fruitful results. “Our school will continue to cultivate and strengthen its scientific research advantages in the field of textiles, continue to deepen close cooperation and exchanges with textile enterprises, manufacturing bases, R&D innovation platforms, etc., and help the textile industry to achieve high quality /font>development.” said Chen Wenxing, academician of the Chinese Academy of Engineering and president of Zhejiang Science and Technology University.