This is how the transformation and upgrading of the textile industry will be achieved
The 2023 National Two Sessions have successfully concluded. Focusing on this year’s economic and social development, the “Government Work Report” (hereinafter referred to as the “Report”) clearly pointed out eight key tasks, including “focusing on expanding domestic demand” and “accelerating the construction of a modern industrial system.” Representative members of the textile industry said that doing these things well is of great significance to the transformation and upgrading of my country’s textile industry and the realization of high quality development. .
Based on “three products” to meet new needs
The report proposes that restoring and expanding consumption should be given priority. Representative members of the textile industry said that industry enterprises must be good at increasing varieties, improving quality, and creating brands according to changes in supply and demand to meet new consumer demands.
How to increase consumption willingness? According to Xia Hua, a representative of the National People’s Congress, vice president of the China Private Chamber of Commerce and chairman of Yiwen Group, the epidemic has caused considerable changes in consumers’ consumption habits, the most important of which is the change in consumption scenarios. People shop online more frequently, and offline shopping pursues more experience. This requires companies to create richer experiences and scenarios for consumers, so that consumers can fully participate and gain a new consumption experience.
At present, the awareness of carrying forward China’s excellent traditional culture and strengthening the protection and inheritance of cultural heritage has been deeply rooted in the hearts of the people. Many representatives of the textile industry said that the next step is to promote and cultivate the national style consumer market and lead the national style culture to break out of the circle. How to turn national culture into real consumer demand? Zhang Jiangping, deputy to the National People’s Congress and chairman of Peacebird Group Co., Ltd., said that the first step is to improve quality and expand capacity, and promote the standardization of national style and trendy products. Secondly, we need to cultivate brands and create a matrix of high-quality national style and trendy brands. Furthermore, market guidance is needed to promote a consumption atmosphere with national style and trend.
As a Chinese brand, Anta has begun to draw more inspiration from Chinese culture on the basis of making professional sports products. According to Ding Shizhong, a member of the National Committee of the Chinese People’s Political Consultative Conference, Vice Chairman of the All-China Federation of Industry and Commerce, and Chairman of the Board of Directors of ANTA Group, the next step is to focus on creating a world-leading Chinese brand, accelerate the construction of a world-class enterprise, improve the modern enterprise system with Chinese characteristics, and promote Chinese enterprises Participate in international cooperation at a high level and with high quality to shape the national brand image.
Cui Xueqin, deputy to the National People’s Congress and chairman of Hebei Zanhuang County Xueqin Cotton Product Development Co., Ltd., created the brand identity of “Original Village Homespun Cloth”, insisting on combining old craftsmanship with modern life needs, hiring professional designers, and starting from products. A comprehensive and systematic design has been carried out from varieties to styles, with 6 major series and more than 300 varieties ranging from bed sheets and shirts to clothing and apparel, giving homespun cloth a new lease of life.
“Ordos warms the world” is a household name. Wang Zhen, deputy to the National People’s Congress and chairman of Ordos Resources Co., Ltd., suggested that the cashmere industrial cluster in Ordos, the “cashmere capital of China” It is included in the industrial clusters supported by the state and built into an industrial cluster demonstration zone in the central and western regions. At the same time, we will increase the protection of well-known brands in the industry, so as to exert a role model effect and drive and radiate the high-quality development of the cluster industry chain.
New consumer demands not only exist in the field of fashion apparel. In specific fields such as professional uniforms, the textile industry also has broad market space and great potential. Song Xiquan, deputy to the National People’s Congress, party committee secretary and chairman of Taihe New Materials Group Co., Ltd., has long been concerned about the field of personal protection. He said that personal protective equipment is an important guarantee for reducing occupational injuries and casualty rates, and is the “last line of defense” to protect the lives and safety of industrial workers. It is necessary to vigorously popularize the awareness of personal protection, enhance the initiative and foresight of safety production work, further improve the level of personal protective equipment, and continue to protect the people’s good life.
Fight the battle against key technologies
The report proposes to focus on key manufacturing industry chains and pool high-quality resources to jointly promote key core technology research. “We must use the spirit of ‘Dare to innovate, innovate greatly, and truly innovate’ to win the key technology battle in the field of new energynew materials.” Representative of the National People’s Congress, Sheng Hong Miao Hangen, Secretary of the Party Committee and Chairman of the Holding Group, said that the next step is to lead Shenghong to focus on the main channel of the modern industrial system and accelerate the development of photovoltaic-grade EVA, acrylonitrile, and degradable materials. Construction of 10,000-ton level and new energy storage projects.
Textile representatives also mentioned that in promoting the practice of key core technology research, due to issues involving key equipment, important auxiliary materials, key common technologies and multiple cooperation entities, relevant research directions and cooperation paths are still in the exploratory stage. In response to this problem, several textile industry representatives suggested using national special funds to increase financial support and accelerate breakthroughs in key technologies.
How to pool superior resources to form a synergy? Xu Weilin, a representative of the National People’s Congress, an academician of the Chinese Academy of Engineering, deputy secretary of the Party Committee and president of Wuhan Textile University, believes that it is necessary to continue to implement the key special project of “Key Basic Materials Technology Improvement and Industrialization” and increase support for key common technologies in textile biomedicine and green low-carbon.�Let qualified industry associations play a full role in the establishment and implementation of science and technology projects. Colleges and universities should strengthen alliances and strengthen synergy in scientific and technological innovation.
“This year, while doing a good job in the construction of the intelligent transformation project of Binzhou Weiqiao Science and Technology Industrial Park, we also plan to deploy two new technologies this year Transformation projects, and new intelligent packaging production lines in some branches, to continuously improve the level of intelligent manufacturing.” said Zhang Bo, deputy to the National People’s Congress and chairman of Shandong Weiqiao Entrepreneurship Group Co., Ltd. , it is necessary to strengthen industry-university-research cooperation, make full use of innovative R&D platforms such as Weiqiao Institute of National Sciences and Weiqiao Entrepreneurship Research Institute, accelerate the transformation of scientific and technological achievements and the implementation of projects, and strive for in-depth research and development of micro-nano mosaic antibacterial products, intelligent Achieve greater breakthroughs in cloth inspection technology and smart wear, smart sleep, green health and other products.
The report proposes to “promote the complementarity of regional advantages and develop each’s strengths” and “encourage and attract more private capital to participate in the construction of major national projects and projects that make up for weaknesses.” Bayinkexi, a member of the National Committee of the Chinese People’s Political Consultative Conference and deputy secretary of the Party Committee and Governor of the Bortala Mongolian Autonomous Prefecture in Xinjiang Uygur Autonomous Region, said that it is necessary to strengthen coordination, focus on industries, and give full play to the key role of effective investment. It is necessary to further promote the development of the textile industry in border areas and strengthen cross-border industrial cooperation, and support the promotion of Xinjiang, Guangxi, Yunnan and other border provinces and regions that have the foundation and conditions for the development of the textile industry to actively undertake industrial transfer Cultivate and expand textile and apparel industry clusters that radiate to surrounding markets; encourage and guide textile and apparel enterprises in areas with industrial advantages such as the Yangtze River Delta, Pearl River Delta, Shandong, and Fujian to settle in border (cross-border) economic cooperation zones to deepen industrial cooperation with neighboring countries and regions chain supply chain cooperation.
Stepping onto the digital transformation track
The digital transformation of traditional industries is an important starting point for deepening supply-side structural reform. The report makes it clear that the digital transformation of traditional industries and small and medium-sized enterprises will be accelerated, and efforts will be made to improve the level of high-end, intelligent and green industries.
In this regard, Zhang Jiangping said that digitalization should become the most solid foundation for enterprises to move into the future. In recent years, Peacebird has insisted on promoting digital transformation, and has carried out in-depth cooperation with IBM, SAP, and Huawei in integrated design and R&D, integrated supply chain, brand strategy, etc., to promote the iterative upgrading of the brand and industry. “No matter which industry field you are in, I encourage enterprises to stand on the digital and intelligent track, find the driving force for innovation, and also find the direction of industrial transformation and upgrading, improve competitiveness, embrace the new track, Only in this way can new genes for high-quality development be activated.”
Xia Hua said that in the process of promoting the development of traditional handicrafts in Guizhou, Yiwen Group has created the most complete embroiderer database and pattern database in China, collecting data on more than 20,000 embroiderers and more than 8,000 traditional patterns. Guizhou’s characteristic embroidery has come out of the mountains relying on the Yiwen Global Designer Center and the Global Order Trading Center. The Yiwen Group has also opened up a digital upgrade path that meets the business needs of traditional industries. At present, the Yiwen platform has gathered more than 400 manufacturers, more than 2,000 raw material suppliers, nearly 80,000 sellers and more than 1,600 designers.
How to promote the digital transformation and upgrading of traditional industries? Xia Hua believes that the transformation and upgrading of traditional industries must further give play to the leading role of leading enterprises, allowing digitalization to empower all links upstream and downstream of the industrial chain, and truly achieve efficient and coordinated development of the industry. It is necessary to increase support for major platforms, major projects and pilot demonstrations for the digital transformation of traditional industries, so that traditional enterprises that take the lead in digital transformation have the confidence, confidence and motivation to enter a broader market.
“As an important form of textile industry development, textile and garment industry clusters account for about 50% of the revenue of regulated enterprises in the entire industry. Support for the digital transformation of textile industry clusters should be increased.” Wang Zhen said that digitalization should In the construction of new infrastructure, we will focus on key textile industry clusters, especially industrial clusters in the central and western regions with weak foundations, increase financial support for the digital transformation of enterprises in industrial clusters, and cultivate smart industrial clusters.
How to make the digital transformation of small and medium-sized enterprises “affordable and sustainable”? Wan Bin, deputy to the National People’s Congress and general manager of Linqing Sanhe Textile Group Co., Ltd., suggested that 20 advantageous industrial clusters with different characteristics can be selected as pilot projects in the textile industry to carry out digital transformation public service capacity building and drive the industry to accelerate transformation and upgrading.
Wang Zhen expressed support for the China Textile Industry Federation to take the lead in building an industrial Internet platform and big data center for the textile industry, and to build a regional digital transformation innovation center relying on key areas or industrial clusters. , providing one-stop services for regional small and medium-sized enterprises to implement intelligent manufacturing and digital transformation, and provide more convenient and cost-effective digital solutions.
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