my country’s garment industry is facing internal and external troubles. How to achieve industrial upgrading?

my country’s garment industry is facing internal and external troubles. How to achieve industrial upgrading?

The General Office of the State Council recently issued the “Consumer Goods Standards and Quality Improvement Plan (2016-2020)” (hereinafter referred to as the “Plan”), proposing that the workwear and apparel industry should adapt to the development needs of personalized consumption, fashion consumption, quality consumption, and brand consumption, and expand Personalized customization, scale customization and high-end customization industries win the consumer market with precise design, precise production and precise services. Industry insiders said that at a time when my country’s workwear industry is facing internal and external troubles, the issuance of this high-standard “Plan” comes at the right time.

The Internet era poses challenges to the workwear industry

Ms. Wu, a “post-90s generation” who works in a commercial bank in Beijing As a fan of ZARA (a fast fashion brand owned by the Spanish Inditex Group), she said: “ZARA takes a personalized route, with small quantities and large styles. Without waiting for you to hesitate, the good-looking styles are sold out quickly as soon as they are put on the shelves, and the styles change every week. ”

Affected by Internet culture, Chinese people began to strengthen their individuality. “Post-80s” and even “post-90s”, each age group has different consumption concepts, and personalization is also increasing. The consumption tendency of the Internet crowd has now begun to re-enter a “de-branding” stage. The prevalence of fast fashion reflects this change in consumption concepts. Consumers no longer pursue high quality, and a piece of clothing is no longer Will wear it for many more years. The characteristics of fast fashion are first-class design, second-class workmanship, and third-class fabrics, so its cost performance is relatively high.

Dan, Director of the Beijing-Tianjin-Hebei Collaborative Development Office of the Beijing Workwear Fabric Industry Association The website believes that with the overall improvement of China’s economic size and national consumption power, people will definitely have more pursuits. Work attire is also one of the manifestations of the pursuit of change. People will gradually bid farewell to the physiological consumption stage of work attire and enter Psychological consumption stage. The meaning of psychological consumption is to obtain a sense of satisfaction and beauty, to express one’s personality, to state one’s opinions, etc. These are particularly abstract concepts, and they need to be expressed through concrete carriers, such as work clothes.

If traditional workwear consumption corresponds to the industrialization of workwear In large-scale production, thousands of pieces of clothing of the same style are quickly produced on the assembly line; then, the consumption of personalized fashion workwear in the Internet era corresponds to small batches and multi-frequency flexible production, and one style may only have ten or twenty pieces. . The upgrading of China’s workwear industry and the digestion of huge excess production capacity will mainly rely on this flexible production method in the future

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