There are more than 460,000 children’s clothing-related companies in my country, and the total number continues to rise
At present, there are more than 10,000 children’s clothing companies in my country, and the industrial clusters are mainly distributed in Guangdong, Zhejiang, Fujian and other places. The branding of my country’s children’s clothing industry started late. From the perspective of the industry cycle, the industry is still in the growth stage and is currently the most important growth force in the clothing industry. Especially in recent years, the market size of the industry has achieved rapid expansion. From 2015 to 2019 , the compound growth rate of the market size of China’s children’s clothing industry has reached 14.32%. In 2020, the scale of the industry has declined due to the impact of the epidemic, reaching 229.2 billion yuan.
In terms of categories, infant and toddler clothing accounts for about one-fifth of children’s clothing and the proportion is increasing year by year, showing great development potential. From the perspective of market competition, Balabala is the number one brand in the children’s clothing industry, occupying 7.5% of the market share, with Anta and Adidas ranking second and third. The industry CR3 in 2020 is 10.4%, and the market concentration is low but increasing year by year.
The size of the children’s clothing market is fluctuating and growing, with broad prospects
According to relevant statistical data, in the past five years, the market size of my country’s children’s clothing industry has shown a fluctuating growth trend. Against the background of the continuous popularization and strengthening of the concept of eugenics and eugenics, the per capita consumption expenditure of children’s clothing among Chinese children will continue to rise, providing support for the continued expansion of the market size of the children’s clothing industry.
Data shows that from 2015 to 2019, the market size of my country’s children’s clothing industry has been growing year by year. In 2019, the market size of my country’s children’s clothing industry was approximately 239.1 billion yuan, an increase of 14.35% compared with 2018. There will be a decline in 2020, and the market size of this industry will be 229.2 billion yuan. In the context of the continuous popularization and strengthening of the concept of eugenics and eugenics, the per capita consumption expenditure of children’s clothing in my country will continue to rise, and the market size of the children’s clothing industry will continue to increase.
For cities at different levels, second-tier and third-tier cities will become the competitive development points of China’s children’s clothing industry in the future. The economy is on the upswing. From 2015 to 2019, the market size of my country’s children’s clothing industry has grown year by year. In 2020, it will decline due to the impact of the epidemic. However, under the background of the continuous popularization and strengthening of the concept of eugenics and eugenics, the consumption awareness of children’s clothing in second- and third-tier cities will also increase year by year, becoming the main force of consumer groups.
Balabala ranks first in the children’s clothing industry
Compared with adult clothing, children’s clothing has lower fashion requirements and higher functional requirements. The scale effect of enterprises is more obvious, and industry concentration is expected to continue to increase. Currently, Semir’s Balabala brand has a market share of 7.5% in 2020, making it the industry leader.
There are more than 460,000 children’s clothing-related companies, and the total number continues to rise
Tianyancha data shows that in the past ten years, the total number of children’s clothing-related companies has continued to rise. There are currently more than 460,000 children’s clothing-related companies in my country. Among them, in 2019, the number of registrations exceeded 83,000, with a growth rate of 13%. In 2020, there were nearly 71,000 registrations, with a growth rate of 10%. From the perspective of regional distribution, Guangdong Province has the largest number of children’s clothing-related companies, with more than 47,000. It is worth mentioning that as of October 2020, there are more than 14,000 children’s clothing companies in Zhili, with an annual output of 1.45 billion pieces (sets) of various types of children’s clothing, and annual sales exceeding 61 billion yuan, occupying three thirds of China’s children’s clothing market. It is a veritable “children’s clothing capital of China”.
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