Why does the Haining China Leather Expo, which has been held for 28 consecutive years, continue to thrive?
In early July, businessmen from all over the world were flocking to Haining, and most of them came for the 28th Haining China Leather Expo. It does not produce fur, but it has become the largest leather market in the country. This is Haining.
From July 8th to 12th, the 28th Haining China Leather Expo arrived as scheduled. From the initial trade fair to an annual leather fashion expo that leads leather fashion trends, Haining China Leather Expo has gone through 28 years and has become the largest and most popular leather expo in China. The most influential leather industry and autumn and winter fashion industry exhibition.
The exhibition will last forever
1994 was undoubtedly a very important year for Haining and the Chinese leather industry. On September 22, 1994, Haining City, located on the bank of the Qiantang River, ushered in a grand event for the leather industry – the National Leather Clothing Exhibition, which was the first of its kind among county-level cities in the country.
After three trade fairs were held from 1994 to 1996, the development of Haining’s leather industry and leather city has been strongly promoted, laying a solid foundation for Haining to create “China’s Leather Capital”.
In the past 28 years, how can PIBO maintain its ever-lasting prosperity? The answer lies in: never forget your original intention. Since its inception, Lebo Fair has always adhered to its original intention of fashion and constantly introduced new products.
With the theme of “Link”, this year’s Leather Expo has achieved the first cooperation with a trend forecasting agency, relying on industry and terminal market big data to create trend releases; for the first time, it has systematically integrated brand owners, second batch merchants, online sales merchants, etc. Create a resource matchmaking meeting with outstanding enterprises in Haining; create a live supply chain ecology for the first time… As a window for the continuous innovation and upgrading of Haining’s leather fashion industry, the Leather Expo, through its own continuous iterative upgrades, shows that it is future-oriented, integrates multiple resources, and empowers diversity. A clear attitude towards ecology.
After the opening ceremony, the inauguration ceremony of the bronze statue of Mr. Hu Zhenfang was also held. The bronze statue of Mr. Hu Zhenfang officially entered the Haining Leather City Museum. At the end of the Qing Dynasty, Hu Zhenfang opened the first modern leather factory in Haining with his innovative vision and extraordinary courage. Starting from a trickle, for more than a century, Haining’s leather industry has progressed step by step until it has made rapid progress.
Relay innovation. At this year’s Leather Fair, the “Leather Logo Cup” China International Leather and Fur Fashion Design Competition, the most authoritative and influential fashion design competition in the national leather and fur industry, ushered in the finals. As the vane of my country’s leather and fur fashion trends, since the launch of this competition in November 2020, a total of 1,595 entries have been received from 112 universities including Tsinghua University, Donghua University, Sichuan Academy of Fine Arts, and Zhejiang Science and Technology University. .
Not only that, Shanggu Chuanqi, Tixiben, Baoding…the brand names “Made in Haining” represent the backbone of “Haining Design”. They have won glittering design awards and have been in major fashion brands. Zhou’s catwalk was sparkling. During this Leather Expo, 15 special brand press conferences will be held one after another, from July 9th to 12th, all day long. Different styles, different concepts, and different cultures will collide at the Leather Expo, with industry originality The burst of design power draws a blueprint for market trends in the latest season.
Leading upstream and downstream industries across the entire industry chain
In just 5 days, more than 20 events were held. During this fair, the 2021 Haining China International Leather and Fur Fashion Show with the theme of “Link Diversity” is still one of the most eye-catching events. Nearly 120 domestic and foreign enterprises, designers and traders engaged in the design, production and sales of autumn and winter clothing of various types of leather clothing, fur clothing, parkas, cashmere coats, down jackets, sweaters, knitted and woven fashions will gather together. All aspects of the industrial chain including design, manufacturing, and supply are brought face-to-face.
Connect upstream and downstream. There are a total of 4 industry matchmaking sessions at this exhibition, with the theme of “Links and Supply-Win”, combined with city industry alliance activities, to further expand the market function. From “Design
Links online and offline. On the same day, Haining Douyin’s e-commerce live broadcast base Picheng’s carefully selected supply chain platform will also be launched. The platform will introduce national first-line fashion brands and original designer brands, build an internal circulation system for first-line brand clusters, and promote the construction process of Haining Fashion City and thetransformation and upgrading of industrial fashion font>. At present, Picheng’s carefully selected supply chain platform has cooperated with more than 50 domestic first-line commercial brands, well-known designer brands, and ultimate factories.
When the Haining Convention and Exhibition Center is in full swing, the online “Cloud Expo” is also bustling. As long as you open the mini program, merchants from all over the world can join the 2021 Haining China Leather Cloud Expo in real time. More than a hundred fashion companies are available online. Through online procurement docking, merchants can make reservations to watch the show on the cloud platform and publish their procurement needs independently.
At present, the digital economy has become an important driver of growth.�. The various forums of this leather expo are themed “Links·Digital Intelligence”, aiming to help traditional enterprises achieve multi-dimensional growth through digital transformation and digital operations. open exploration in the field.
From the official naming of Haining Leather Fashion Town to the mushrooming of urban industry alliances; from the competition of Internet giants such as Taobao, Douyin, and Kuaishou to invest in the leather fashion industry to the opening of the Hanghai Metro, the integration of Leather City and Hangzhou is accelerating… one after another A tangible or intangible link starts from Haining, pointing to the industrial butterfly leap, pointing to higher quality development, pointing to the forefront of the world, opening countless links.
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