The three major textile and clothing exhibitions in 2009 opened at the same time
The spring tide is surging. The three most influential exhibitions in my country’s textile and apparel industry – China International Clothing and Accessories Expo, China International Textile Fabrics and Accessories (Spring and Summer) Expo, and China International Textile Yarn (Spring and Summer) Expo have been open since March. They have been opening in Beijing since March 26th. Taking the exhibition activities as an opportunity, the organizer of the exhibition, the China National Textile and Apparel Industry Association, launched the “Spring Market Action to Revitalize the Textile Industry” and launched the first battle to implement the “Textile Industry Adjustment and Revitalization Plan” and deal with the current industry difficulties. The three major exhibitions will be launched at the same time, aiming to set off a large-scale promotion of brand innovative products and activate the textile and apparel market in Beijing in March. At the same time, they will promote the integration of domestic and foreign market resources and promote extensive exchanges between enterprises, industries and domestic and foreign industries. and cooperate with us to enhance our ability to respond to the financial crisis, improve our confidence and ability in industrial revitalization, adjustment and upgrading, and strive to achieve a good start for the entire industry this year.
The 17th China International Clothing and Accessories Expo (CHIC2009), which kicked off from March 26th to 29th, was hosted by the China National Garment Association, China Council for the Promotion of International Trade Textile Industry Branch, and China International Trade Center Co., Ltd. Continue the “fashion appointment” with the industry at the China International Exhibition Center (New Hall) in Beijing. CHIC2009 has a shopping mall-style layout with a huge lineup of 8 exhibition halls and 10 exhibition areas, bringing together more than 800 brands of clothing from 21 countries and regions to compete. The exhibition introduces the concept of lifestyle and trend trends, with the theme of “Butterfly Dance”, three-dimensionally presents the brand’s creative connotation and fashion culture, and helps the brand to develop the market and expand in an all-round way.
From March 29th to 31st, the 15th China International Textile Fabrics and Accessories (Spring and Summer) Expo, hosted by China Council for the Promotion of International Trade Textile Industry Branch, Messe Frankfurt (Hong Kong) Co., Ltd., and China Textile Information Center, will be held in China International Exhibition Center (Old Hall) debuts. The exhibition scale is 48,000 square meters. So far, a total of 1,000 exhibitors from 14 countries and regions have gathered, including 775 domestic exhibitors and 225 overseas exhibitors. Italy, Germany, South Korea, and Taiwan, China will be represented by overseas countries or Participate in the exhibition in the form of regional pavilions. Domestic fabric companies participating in the exhibition are representatives of dynamic companies in my country’s textile industry. 29% of export-oriented companies have independent brands, and more than 60% have independent brand design capabilities. As an intermediate platform that connects and drives the development of upstream and downstream products in the industrial chain, this fabric exhibition will focus on the release, display and guidance of fabric product development trends, build an information exchange platform to promote the application of new fiber technologies and drive the development of downstream clothing products.
During the same period, it was jointly organized by the Textile Industry Branch of China Council for the Promotion of International Trade, Messe Frankfurt (Hong Kong) Co., Ltd., China Cotton Textile Industry Association, China Wool Textile Industry Association, China Chemical Fiber Industry Association, China Linen Textile Industry Association, and China Textile Information Center. The 6th China International Yarn (Spring and Summer) Exhibition was held from March 30th to April 1st at Hall 3 of the China International Trade Center. This yarn exhibition will be based on the forefront of the market, introducing advanced composite and functional fiber well-known enterprises and their downstream enterprises to jointly display; introducing innovative and powerful enterprises that have maintained strong development momentum despite the financial crisis to participate in the exhibition. So far, a total of 86 companies have participated in the exhibition, including 5 overseas companies from Singapore, Pakistan, India, Turkey, Turkey and Taiwan Province of China. The exhibition will focus on creating three key display areas for high-end yarns, colored yarns and new fiber blended yarns, and will release China’s international yarn fashion trends for the first time.
As a traditional pillar industry of my country’s national economy and an important livelihood industry, the textile industry has been included in the adjustment and revitalization plan of the ten key industries formulated by the country in response to the financial crisis, and has been brought to the “Two Sessions” as an important issue related to people’s livelihood. “Agenda. In a critical period when the economic situation is sluggish and my country is taking a new industrialization path, how can the textile industry take the lead in achieving a breakthrough? In this context, the China Textile and Apparel Industry Association has expanded the traditional functions of exhibitions with innovative ideas, given full play to the professional advantages and service functions of industry associations, integrated social and industry resources, and given the three major exhibitions a trade platform to explore domestic and foreign markets. It has new connotations as a link connecting the upstream and downstream of the industrial chain and the allocation of domestic and foreign industrial resources, and a window to display industry technological products and innovative thinking.
● The three major exhibition activities highlight the theme of “opening up the market with innovation” and closely focus on the four main lines of “new products, new technologies, new processes and new trends”, and will showcase China’s textile industry to the whole society and the whole industry. The innovative vitality of the industry and the main directions and specific ways to adjust and revitalize the textile industry.
It is understood that the three major exhibitions will release product fashion trends and set up a fashion trend release area to focus on displaying outstanding products with innovative technologies and characteristics that reflect future product development trends, helping companies grasp product development trends and guide Enterprise technology upgrade.
The yarn exhibition will focus on displaying flame-retardant fiber, bamboo fiber, corn fiber, modal, Tencel, core-spun yarn, milk silk, fancy yarn and other new fiber and yarn products that represent the development trend of yarn products.��. Various professional associations will invite companies with distinctive advantages in product development to hold product promotion meetings to introduce in detail the development direction of new fibers and the development trends of other blended and multi-component fibers.
The fabric exhibition will exhibit new fabric products such as environmentally friendly TPE fabrics, metal fiber memory fabrics, XLA fiber yarn-dyed denim, wool and silk cotton blended fabrics, cashmere cotton fabrics, super soft cashmere-like velone. The exhibited products will reflect three characteristics: first, the price of new products is more acceptable to the market, and product development is closer to the market; second, it focuses on the application of a variety of raw materials and strengthens the combination of technology and fashion; third, it focuses on ecological environmental protection and functional fabrics. development.
CHIC clothing exhibition will bring together more than 800 domestic and foreign brand clothing, which will be displayed in special areas for men’s clothing, women’s clothing, children’s clothing, casual wear, leather and fur, down jackets, and apparel products. During the exhibition, multi-level and multi-angle clothing industry promotion activities will be held, including the China Clothing Brand Annual Award, China Clothing Forum, China’s high-end ready-to-wear brand releases, 2009/10 autumn and winter Chinese clothing fashion trend releases, CHIC2009 International Clothing Retail Industry Summit. From yarns to fabrics to the development of terminal apparel products, the three major exhibitions open up the integrated innovation context of the industrial chain, provide innovative inspiration for enterprises, and open up new areas for product development.
● For the three major exhibitions that cover all aspects of the textile and apparel industry chain from fiber yarns, fabric accessories to clothing and apparel, the organizers play the role of a joint fleet of professional associations, from exhibition investment promotion, layout planning and Exhibition services and other aspects promote linkage between upstream and downstream links in the industrial chain.
In terms of attracting exhibitions and investment, in view of the upstream and downstream relationships between exhibitors and visitors of the three major exhibitions, the organizers rely on the visitor database resources, exhibitor channel resources and media channel resources accumulated by the three major exhibitions over the years, through direct mail, A total of more than 500,000 invitation letters of various types were sent to target audiences through mass emails, mobile phone text message reminders, etc., and through research on exhibitors’ audience needs and audience’s viewing needs, two-way positioning organized exhibition recruitment and invitation of audiences, and organized in a targeted manner. Professional buyer.
At the beginning of preparations for the Yarn Exhibition, a sample telephone survey was conducted among enterprises and 100 relevant people who had visited more than two fabric exhibitions, and exhibitions were recruited based on the product areas and product categories that professional visitors were interested in; according to the survey of more than 40 Based on the needs of innovative enterprises for visitors, the organizers selected 1,500 corporate purchasers from the database to specially invite as VIP visitors. The audience groups cover all fields such as cotton, wool, linen, silk, knitting, and home textiles; in addition, Various professional associations will also organize professional visitors and buyers to participate in new product promotion meetings of key exhibitors to achieve docking between exhibitors and visitors.
The Fabric Exhibition will use more meticulous and personalized services as a medium to create a linkage system between exhibitors and visitors. For the first time, this exhibition will divide the exhibition hall according to the end use of the products to facilitate buyers to identify the product categories of concern. The organizer uses advanced information service technology and established a service call center to investigate the exhibition needs of key buyers, grasp the buyers’ exhibition itinerary, interested products and technical exchange activities in advance, and formulate plans based on this Personalized service plans provide full personalized services for key audiences. In addition, the organizers have also increased the invitation of buyers from clothing companies and will build an information exchange platform through multiple technical exchange meetings to actively promote the participation of buyers from clothing companies in fabric development.
CHIC Clothing Exhibition has invited retail terminals at different levels through multiple activities in terms of merchant organization. The “VIP Merchant Club” established in 2008 consists of management personnel at or above the clothing floor manager level in core shopping malls in first-tier cities across the country, and provincial-level general agents with annual sales of more than 80 million who represent first-tier, second-tier international brands or first-tier domestic brands. It is composed of businessmen and businessmen, and currently the club has nearly 400 members. This exhibition also added three new activities for shopping mall representatives and agent groups, namely “CHIC2009 International Clothing Retail Industry Summit”, “China Clothing Distribution Retailers Joint Conference Annual Meeting and Thousand-person Dealer Conference” and ” China Apparel Dealers Wealth Forum”.
During the exhibition, the organizer will add guidance signs at each exhibition hall and arrange free shuttle buses to and from the exhibition venues to open up a platform for industry chain linkage and exchange, so that the three major exhibitions can serve as windows for each other and activate textile All links in the industrial chain have implemented practical measures to help enterprises overcome difficulties.
● The more the market is depressed, the more it can reflect the value of professional services beyond the general exhibition functions of industry associations. Taking the exhibition activities as an opportunity, the China Textile Industry Association and the joint fleet of various professional associations will integrate the association service system to provide timely help to enterprises and serve the revitalization of the industry.
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