There are business opportunities in the textile and clothing field, Hamburg awaits investment from Chinese companies
Aresa Brand, director of the Chinese Department of the Hamburg Economic Promotion Bureau, Germany, recently stated at the 9th China Textile and Clothing Entrepreneurs Activity Day and Textile and Clothing Industry Intelligent Development Forum that in Europe, Germany is an important importer of textiles and clothing. Market, Hamburg is the second largest city in Germany. Many local areas, including the textile industry, are suitable for Chinese enterprises to invest in order to achieve complementary advantages between industries.
Bai Rui said that in Germany, there are more than 1,200 companies in the textile and clothing industries, most of which are small and medium-sized enterprises, and the geographical distribution is relatively balanced. Compared with China, the German textile industry and clothing industry are extremely small. Currently, Germany is the second largest clothing import market after the United States, with most goods coming from China, Turkey, and Bangladesh.
“It is difficult for these two industries to grow in Germany. Only 5% of consumer goods are produced in Germany, and most of them rely on imports. Germany’s textile exports were about 28 billion euros and imports were about 43 billion euros the year before last. In the past two years, , both data increased slightly.” Bai Rui believes that using an open market strategy to take advantage of the international division of labor and connect markets within and outside the EU is more important for the German economy.
“Chinese companies need to make comprehensive investigations and adequate preparations to explore the German textile market. They should consider standards, labels and industry certifications, etc.” Bai Rui said that there are three ways for Chinese companies to enter the German textile market: First, hire businessmen Agents or representatives can contact the German Commercial Agents and Distribution Association; second, contact textile wholesalers or importers and participate in local exhibitions; third, set up a company in Germany.
Bai Rui said that Hamburg has a better business environment and deserves priority consideration by Chinese companies entering the German market. As an important seaport, the largest foreign trade center and the second largest financial center in Germany, Hamburg is known as “Germany’s gateway to the world”. Most of the local industries are related to foreign trade. Hamburg has more than 20,000 trading companies and employs as many as 125,000 people. It is Germany’s largest trading center and an important area for wholesale and retail industries.
It is reported that due to Hamburg’s unique geographical location and good business environment, most international trading companies are willing to set up their headquarters in Hamburg, and trade-related banks and insurance companies are also developing rapidly in Hamburg. Hamburg’s industry has experienced a process of transformation from traditional shipbuilding, port industry and processing industry to high-tech technology in the past few decades, and has now become an important center for technological innovation industries in Germany and even Europe.
More and more Chinese companies are setting their sights on Hamburg. Currently, nearly 500 Chinese companies have settled in Hamburg. The Port of Hamburg is China’s main European gateway port and a major transshipment hub for trade between China and Eastern Europe. All major container liner routes between Europe and China call at the Port of Hamburg every week. Goods exported from Hamburg to China include machinery and equipment, chemical products, vehicle parts, electronic equipment, metals and basic chemicals as well as paper and cardboard. Chinese container ships arriving at the Port of Hamburg carry clothing and leather, food, electronic equipment and non-electronic machinery and equipment. (Title: Business opportunities hidden in the textile and clothing field, Hamburg awaits investment from Chinese companies)
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