Tencel™️ new fiber products released online: Unlock sustainable fashion, unlimited denim!
Under the situation where multiple factors such as the normalization of the epidemic and consumption upgrades overlap, green, environmental protection, and health are inevitable trends in the development of the textile industry. As a fashion trend that has spread all over the world, denim has always been popular in the fashion circle. However, the traditional denim industry has always been considered a high-pollution and high-emission industry. How to create a sustainable fashion denim industry is an urgent problem that needs to be solved.
On May 13, the “ Denim Unlimited—Tencel™ Fiber New Product Launch Conference” was successfully held online. The event started from the current status of denim development, shared the latest denim development trends, and focused on the Matte (matte) Tencel™️ Lyocell fiber and launched by Lenzing for the denim field. Tencel™️ Modal x Indigo Color Fiber‘s two new products lead online partners to jointly unlock the latest green and sustainable denim style. The event also invited a number of guests from the industry chain to discuss how to combine product innovation to enhance market competitiveness and empower the high quality green development of the industry chain through collaborative innovation.
From enterprise to industry, reshaping the competitive advantage of the denim industry
Industrial upgrading starts from the source. Dai Fuqiang, Senior Commercial Director of the Textile Division of Lenzing China, said in his opening speech that over the years, Lenzing has made continuous breakthroughs in the field of sustainability and pioneered the launch of a variety of special fibers suitable for denim series. , bringing epoch-making and disruptive changes to the field of denim. In particular, the newly launched Matte (matte) Tencel™️ Lyocell fiber and Tencel™️ Modal x Indigo Color fiber will bring greater environmental value and market value. This year, the world’s largest lyocell fiber factory opened by Lenzing in Thailand has been put into operation as scheduled, with a rated production capacity of up to 100,000 tons per year. The Brazilian wood pulp plant is about to be put into operation. Lenzing’s Nanjing factory will also realize modal fiber production in the fourth quarter of this year. It will be put into local production and the initial production capacity is expected to be 35,000 tons. This is an important step for Lenzing to empower the market with specialty fibers and move towards a zero-carbon future. Next, Lenzing will take the 30th anniversary of the establishment of the TENCEL™ brand as an opportunity to join hands with partners in the industry chain to create a sustainable closed-loop economy.
Wang Yao, vice president of China Cotton Textile Industry Association, said that in the context of a new round of global technological revolution and industrial transformation, the cotton spinning industry will be functional and differentiated in the future, Intelligence, green, specialization, networking, service and capitalization are the new development paths, and the denim industry will inevitably follow this development pattern. According to the “14th Five-Year Plan” development guidance for the cotton textile industry, future product development will pay more attention to environmental protection, comfort, elasticity, and functionality. Lenzing Group launched Matte (Matte) Tencel™️ Lyocell fiber, Tencel ™️The two new products of Modal x Indigo Color fiber are highly consistent with these needs. They can not only be used in denim clothing, but can also be creatively applied to a wider range of fields such as home textiles.
From R&D to application, crack the key password of Lenzing’s new products
For 30 years, innovation and sustainable development have been the core of TENCEL™ brand fiber. Lenzing global product leader Caroline Ledl and Lenzing China senior product manager Li Ping introduced the innovation of the Tencel™ brand. The company’s latest Matte (matt) Tencel™ Lyocell fiber not only has the excellent characteristics of standard Tencel™ Lyocell fiber such as drape, natural skin-friendly feel, degradable and compostable, and plant origin, but also provides For customers who prefer a more casual look, a new low-gloss indigo option is available for a wider range of applications. Tencel™ Modal fiber using Indigo Color technology subverts the traditional model of indigo denim. It uses liquid dyeing fiber technology to achieve better color fastness to rubbing (wet and dry) and obtain the “Dark-Green Shirt” level certification.
Using Matte (matt) Tencel™ Lyocell fiber
Using Indigo Color Technology Tencel™ Modal Fiber
How do Lenzing’s new products incorporate fashion elements? Fashion Trends Department Design Director Wang Xu of China Textile Information Center analyzed the four themes of freedom, oasis of joy, traceability of time and space, and spiritual energy. Denim trends. Under different themes, denim styles have different expressions of key appearances and fabrics. Lenzing’s Matte Tencel™️ Lyocell fiber and Tencel™️ Modal x Indigo Color fiber are developed in denim fabrics. has a wider range of needs. For example: under the theme of the realm of freedom, the key appearance and fabrics of denim style emphasize comfortable and natural daily life and romantic business casual. These two fibers have high applicability.
��Carey Tricia, head of Lenzing North America business development, and colleague Michael Kininmonth explained the global denim market, as well as the development background and innovation process of Lenzing Tencel™ brand fiber. In the early design stage of lyocell products, Lenzing considered that they should be made of renewable raw materials and produced in an environmentally friendly way. In 1992, Lenzing launched a new lyocell fiber, named “Tencel™”, using The unique closed-loop production process brings disruptive changes to the industry. To this day, the Tencel™ brand is still innovating and developing as always, from standard Tencel™ Lyocell fiber to Tencel™x Yuefei fiber™ fiber, zero carbon Tencel™ brand fiber, Matte (matte) Tencel™️ lye Xel fiber, Tencel™️ Modal x Indigo Color fiber, etc., build unique green products from the perspective of sustainable development such as water resources, recycling, biodegradability, compost stability, transparency, and climate change. system.
Lenzing Global Denim Business Development Manager Xu Yaoguo shared application examples of new Tencel™ fiber products. Matte (Matte) Tencel™️ Lyocell fiber can be used for women’s low-key styling choices such as dresses, casual shirts, jeans, etc. and men’s matte styling choices due to its unique beauty and appearance. It has cooperated with Advance Denim, Santanderina, Artistic Fabric Mills Waiting for many factories to reach cooperation. Tencel™️ Modal x Indigo Color fiber can be widely used in denim clothing, sweaters, sweaters, T-shirts, etc. It has reached in-depth cooperation with Bossa, Beijiang, In the Loop, etc., which can provide betterDENIMlook and wash.
Using Matte (matt) Tencel™ Lyocell fiber
Using Indigo Color Technology Tencel™ Modal Fiber
From raw materials to brands, leading the entire industry chain to symbiosis and mutual prosperity
China’s denim supply chain is a crucial participant in the global denim supply chain. From fiber yarns to printing and dyeing, fabrics to terminal brands, every link is an important force in promoting the development of the industry. The online discussion session specially invitedVice President Zhou Xia of Tianhong (China) Investment Co., Ltd., Wang Zongwen, Director and General Manager of Guangdong Qianjin Denim Co., Ltd., Shi Ciyi, General Manager of Changzhou Dongheng Printing and Dyeing Co., Ltd., and Zhejiang Semir Clothing Co., Ltd. Zhou Rongxing, senior director of the company’s supply chain, discussed how to buck the trend and lead the entire industry chain to symbiosis and prosperity by adjusting product strategies and collaborative innovation in the industry chain.
Semir Supply Chain Senior Director Zhou Rongxing pointed out from the brand perspective that with the return of consumers to rationality and the awakening of green environmental protection concepts, in recent years consumers have not only paid attention to the cost performance, functionality and experience of products , environmental protection, health and safety have also become the focus of attention. Semir Clothing attaches great importance to product material innovation. For the two new products released by Lenzing today, Semir has launched in-depth cooperation with upstream companies to launch different styles of clothing, especially in the Balabala brand children’s denim category, which has been widely used. The product characteristics can meet Children have higher health, safety and environmental requirements for denim products.
Qianjin Denim has rich experience and experience in development and innovation in green and environmental protection. General Manager of Qianjin Denim Wang Zongwen believes that the current denim industry is faced with efficiency that needs to be improved, overcapacity, a shortage of young skilled workers, and original protection that needs to be protected. In order to overcome the difficulties and pain points such as rising raw material costs and environmental protection reform, the upstream and downstream of the industrial chain should cooperate at multiple levels, innovate in depth, build a collaborative innovation system, and promote the transformation of products into refined, differentiated, high-end, green and other directions. At present, Qianjin Denim has developed a number of new products using the two new fibers launched by Lenzing. In the future, 80% of Qianjin’s products may be iteratively upgraded using Matte (matte) Tencel™️ Lyocell fiber, and Tencel™️ Modal x Indigo Color fiber will be more used in baby denim fabrics.
From the perspective of yarn production, Tianhong Vice President Zhou Xia believes that although the current industry development is facing many difficulties, the textile industry still maintains strong resilience and high confidence. Tianhong will continue to adhere to differentiated product routes, global industrial layout, and down-to-earth customer service to build a bridge for win-win cooperation between upstream and downstream. Regarding the two new products launched by Lenzing, Texhong will carry out product development in terms of elasticity, multi-component, differentiated color spinning, etc. It is believed that there will be broader market prospects.
As a representative of printing and dyeing enterprises, Changzhou Dongheng General Manager Shi Ciyi believes that the two new products launched by Lenzing have huge development potential. Dongheng Printing and Dyeing will build and develop from the aspects of environmental protection and color fastness, enrich product categories, improve product quality, pay attention to environmental protection needs and fashion needs, starting from non-denim fields such as shirt fabrics and dress fabrics, through clean production and reducing carbon emissions, Create a new green fashion path.
Regarding the two new products launched by Lenzing, Matte (matte) Tencel™️ Lyocell fiber and Tencel™️ Modal x Indigo Color fiber, representatives from each link of the industry chain analyzed the industry development trends, product development ideas and market application prospects. Give high praise in other aspects. This forum focuses on low carbon, environmental protection and greenness of the entire industry chain in the denim field, which will further enhance the foundation and potential of industrial development and set off a new green and environmentally friendly fashion in the denim field. As the Tencel™ brand celebrates its 30th anniversary, Lenzing Group will also launch a series of rich activities with the theme of “Feel Good Fibers Since 1992” this year to actively promote the high-quality development of green and empowering textile industry chains.
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AAAColor will further enhance the foundation and stamina of industrial development and set off a new green and environmentally friendly fashion in the field of denim. As the Tencel™ brand celebrates its 30th anniversary, Lenzing Group will also launch a series of rich activities with the theme of “Feel Good Fibers Since 1992” this year to actively promote the high-quality development of green and empowering textile industry chains.
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights and interests, please contact us and we will change or delete it as soon as possible.
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